Sr.Digital Marketing Specialist

Abu Dhabi, United Arab Emirates | Posted on 11/21/2022 Plansand executes all web, SEO/SEM, database marketing, email, social media,and display advertising campaigns. Designs,builds, audits, and maintains our social media presence. This includes,but is not limited to, the following: info graphs  I nfo-gifs carousels highlights announcements public occasions event/webinarcoverage/recap/announcement Measuresand reports performance of all digital marketing campaigns and assessesagainst goals (ROI and KPIs). Identifiestrends and insights and optimizes spend and performance based on theinsights. Brainstormsnew and creative growth strategies through digital marketing. Discovery ofstrategic business opportunities and recommend strategic partnerships. Plans,executes, and measures experiments and conversion tests. Utilizesstrong analytical ability to evaluate end-to-end customer experienceacross multiple channels and customer touch points. Identifies criticalconversion points, drop off points, and optimizes user funnels. Collaboratesand manages ongoing projects and tasks with agencies, freelancers, andother vendors. Providesthought leadership and perspective for adoption where appropriate. Coordinatewith sales team to create marketing campaigns Plansand Executes newsletters for event coverage, announcements and quarterly,bi-annual, and annual releases Ensurethat the brand guidelines, messages, and tone is consistent across allchannels, collateral, and presence. Reflectall the up-to-date collateral and details across all our public and onlinelistings, including but not limited to websites, customer portals, partnerportals, app stores, social media, blogs, etc. Ensurethe appropriate CTA is followed across all our public listings (e.g.,perma links, back links, re directions, etc...) with tracking all channelsand linking them to the Analytics to understand the nature, source,demographic, and interest of our visitors Responsiblefor branding, advertising, company events and promotional collateral(digital and printable) Workwith management on projects dealing with media relations, businesscommunications, success stories, and testimonials Createdesigns that clearly communicate our brand and products to our sales teamsand advertising customers Engagein market research and working with the business team to drive a strategyand plan the execution activities, KPIs, and timeline. Requirements Minimum 3 Years of experience in digital marketing. Proven e-Marketing record (portfolio of successful campaigns) Design portfolio featuring presentations, print and web designs Excellent oral and written communication skills and ability to handle confidential information Strong organizational skills and the ability to handle multiple deadlines Attention to detail with accuracy, consistency, and ability to prioritize tasks Expertise in Photoshop, Illustrator, InDesign, PowerPoint, and Keynote Demonstrated ability to translate complex concepts into easy-to-understand visuals Bonus: Solid background in working with an Edu-tech company and familiarizing with the educational market and its unique requirements and developments Please include a portfolio link with your resume Medical Insurance Other allowances Long service awards according tothe performance End of service award according touae labor law Marketing