SEO and Website Specialist

Remote at Vendasta in Canada

Posted on June 23, 2022

Job details

At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team! This is an opportunity to join one of the fastest growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.

Vendasta is a certified Great Place to Work and Best Workplace™ for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.

About the job

We’re looking for an optimization enthusiast with a strong digital marketing background who is well versed in SEO and UX/UI to drive growth. The role of the SEO and Website Specialist is to generate leads through organic search. This candidate should possess a deep understanding of digital marketing, particularly as it relates to search engine optimization, lead generation, and analytics. This is a great opportunity to own our search strategy and grow our site into an industry-leading resource.

This role is open to remote candidates.

The impact you’ll have

Create, develop, and execute measurable and actionable optimization tests designed to increase click-to-conversion rates, reduce CPL, and cost of acquisition

Perform site audits and gather applicable data to recommend site enhancements and campaign optimizations

Work with the SEO manager to research content silos and product pages of SEO optimized content for the corporate marketing website

Develop SEO optimized content for the website for the content silos and pages

Coordinate with the website designers and developers to build and launch content

Build out measurements so the product teams can see how their content is performing

Implement both on-page and off-page SEO tactics to hit our aggressive search goals month over month

Be accountable for website metrics and presenting to demand generation leadership

Conduct keyword research to aid with lead generation, product marketing, product development, and other key initiatives

Own the conversion optimization tactics of our website, including building simple and complex tests within an A/B testing tool and provide analysis on the results

A/B tests, pop-ups, banners and more to improve conversion rates and user experience

Manage link building campaigns and collaborate with corporate marketing on earned media outreach

Optimize landing pages, calls-to-action (CTAs), and lead-generating forms

The value you’ll bring

5+ years of digital marketing experience

3+ years of experience in key areas of SEO, including link building, keyword research, on-page optimization, off-page optimization, and site audits.

Strong knowledge of content marketing and inbound marketing best practices

Demonstrated experience with test design and experiment planning

Proficiency with analytics tools and web traffic reporting, able to conduct deep data analysis

Knowledge of conversion rate optimization best practices

Data driven; must love statistics and be able to derive meaning from large amounts of data

Strong understanding of connection between advertising, landing pages, and conversion rate optimization

Always seeking out and learning about new strategies, advertising channels, conversion optimization techniques, and experimentation best practices

Able to summarize findings and provide explanations and presentations

About Vendasta

So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketing … and much more! Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 60,000+ channel partners, serving over 5.5 million small to medium businesses worldwide!

Perks

Benefits - health, dental, life, and disability insurance, an employee assistance program (EAP)*, and $500 annual Health Spending Account. Premiums for health & dental insurance will be covered by Vendasta!

Vacation - Minimum 3 weeks paid vacation per year; uncapped sick time policy.

Employee Options Program - get in on Vendasta’s growth and success!

Sweet Eats - On site cafeteria with beverages & snacks all day and free catered lunch every Friday

Training & Career Development - Education reimbursement program, professional development plans, leadership workshops, mentorship program, and so much more!

Culture - comprised of our core values: Drive, Innovation, Respect, and Agility

Social Events - Ideas on Tap, ski trips, virtual talent shows, yoga classes, and more!

Giving Back - endless opportunities to take part in programs and initiatives that give back to the community we work in, including paid volunteer time.

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