Senior Digital Content Executive
Emirates Airlines - United Arab Emirates
The role will support a range of marketing objectives in line with marketing communications briefs including new customer acquisition and customer retention, through online conversion, engagement and brand building.
You will work with the channel specialist digital teams to develop, deploy and optimise a customer centric approach to digital marketing communications; relevant and effective across all digital customer touch-points. Produce digital marketing content primarily across email and website activity, using basic HTML skills in a combination of Email Service & Content Management platforms. You will build and analyse campaign and website level reports using Google Analytics and other marketing channel deployment tools.
A secondary, yet vital, part of the role is to own the Italian content quality on Emirates digital properties, translating and maintaining quality of marketing content.
Qualifications & Experience
A Degree or Honours qualification specialising in Marketing or Digital Communication is an advantage.
Minimum of 2 years' experience in an international interactive agency or client managing digital marketing activities would be preferential.
Excellent English language communication skills are essential in addition to excellent native Italian language skills.
Experience of digital marketing within a fast paced digital/commercial environment is an advantage
Experience of measuring and reporting using digital analytical tools is an advantage.
Knowledge of SDL Tridion Content Management system or other CMS's would be a distinct advantage.
Expertise in production of quality online development, understanding of different programming languages and how they affect web build as well as the user experience is an advantage.