Marketing Manager

Description Position at English College Dubai LLCJOB DESCRIPTION: MARKETING MANAGERJob Title: MARKETING MANAGERDepartment: Administration Reports to: Principal Direct Reports: No Job Scope As Marketing & Communications Manager for the school you will work in close partnership with the regional ISP Marketing Team the schools Principal and the schools admissions team to drive demand for our school in a way that builds positive memorability as well as qualified leads. The post holder will grow the schools outstanding reputation by positioning the school as parents first school of choice ensuring community awareness within catchment areas.The ideal candidate has experience in developing and executing marketing campaigns across both online and offline touchpoints in the private education sector while managing expectations across a number of internal and external stakeholders. The candidate should be equally proficient with daytoday marketing operations creative content development (written and visual) and strive under tight deadlines to meet the companys changing needs..EC/ISP Principles Begin with children and students. Our children and students are at the heart of what we do. Simply their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.Treat everyone with care and respect. We look after one another embrace similarities and differences and promote the wellbeing of self and others.Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.Main Duties & Responsibilities This is not an exhaustive list of all duties and responsibilities.Schoollevel marketing strategy & planning (in partnership with regional marketing team & school LT)Develop the annual marketing plan designed for enrolment growth and retention Ensure this plan is on track throughout the year and proactively communicate to key stakeholders when there are risks providing ideas for mitigating those risks.Brand management (in partnership with regional marketing team & school LT)Craft and refine the brand messages and unique selling points for the school Ensure brand and key messages are consistently communicated across all marketing communications Act as brand guardian across the school to ensure teachers and staff also convey same messaging.Content marketing (in partnership with Regional Marketing Team and Admissions team)Plan the overall content calendar for the school Look for stories happening within the school that demonstrate the key messaging and brand values; capture these moments through photography & videography to use in marketing content Develop the marketing content (design via Canva plus write the copy) review it for accuracy arrange signoff get it published/promoted across the relevant touch points School Website: Ensure all content on the website is up to date and current and that all pages and features function properly Plan & execute new content for the website taking into consideration the schools marketing strategy and plan Take a proactive approach in identifying ways to improve the school website and landing ages working with the regional marketing team for improvements Social Media Marketing & Community Management: Proactively manage and lead the Schools presence on the main social media platforms Create engagingcontent (textimageand video)to be posted on Social Media platforms in order topromote school stories promises and narratives Develop an optimal posting calendar considering marketing strategy web traffic and customer engagement metrics Continuously monitor comments and messages promptly responding as per community management guidelines Report on performance with recommendations for improvement Email/CRM (in partnership with Admissions & Regional Marketing Team)Plan design review and dispatch emails to prospective parents Review performance of emails to be sure they are well received & report to school LTEvents: Promote & deliver events to recruit new parents or retain existing ones Internal comms & PR: Support on an asneed basis in partnership with Regional Marketing Team and school LT.Offline marketing collateral planning: Environmental branding OOH placements giveaways etc Budget management: Ensure we are on track with planned marketing spend through ongoing budget tacking and reconciliation.Word Of Mouth marketing: Gather positive stories & testimonials; Promoting the key stories Google reviews planning management of Negative/Positive comments Other Responsibilities: Flexibility on duties performed in this role is required in order to play to the strengths of the post holder and the needs of the school.Any other duties as assigned by the Principal Key Relationships Internal: School staff parents students ISP Marketing Team External: Third party suppliers other schools and nurseries Position Requirements Qualifications andrelated Experience Education: Bachelors Degree from a relevant field preferred Experience A minimum of 3 years proven experience of working in communications and marketing at an operational and managerial level Experience of managing and developing social media channels including Facebook Instagram Twitter Linked In and You Tube Experience of content capture (photo & video) graphic design photo editing and retouching and operational knowledge of Canva In Design Adobe Acrobat and Photoshop Competencies: Skills & Abilities A creative tenacious selfmotivated individual who thrives under pressure and has a strong design aesthetic Excellent planning and organisation skills to meet deadlines and manage a variety of tasks Ability to work autonomously and exibly Excellent attention to detail and an eye for creative marketing and content creation opportunities Excellent interpersonal written and verbal communication skills including copywriting editing and proofreading Knowledge and experience of CMS for website management Advanced knowledge of social media and digital uency Experience of managing and developing social media channels including Facebook Instagram Twitter Linked In and You Tube Experience of online marketing and measurement tools Experience of 360 degree marketing management with a omnichannel approach Commercially aware with excellent business acumen Inuencing and negotiation skills Cooperative and supportive team player Strong work ethic and courteous and professional demeanour Drive and commitment that inspires others High standards of dress punctuality and attendance Competencies: Knowledge As a member of staff you will need to comply with the below: Compliance with the schools Vision Mission and Policies Positive Professional Relationships with all staff members are maintained.Contact with students is on a strictly professional basis with the physical and emotional safety of students being of paramount importance.The hours of work as arranged with the principal are strictly followed.This position entails working with information much of which is held in confidence. Under no circumstances is this confidentiality to be compromised ISP Leadership Competencies You consistently demonstrate and rolemodel the ISP Leadership Competencies in all that you do.1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player developing positive supportive relationships with colleagues to solve problems and maximise opportunities.2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning development and growth.3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.5. Resilience. Can deal with setbacks and challenges calmly and effectively.6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision Purpose and Principles.8. Leading & Inspiring Others. Supports encourages and inspires students colleagues and teams so that they give their best.9. Understanding People. Is a very good judge of talent can objectively articulate the strengths and motivations of people inside or outside the organisation.10. Influencing & Communication. Consistently informs influences and inspires students parents and colleagues through timely and effective communication.11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.12. Strategic Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.13. Planning & Decision Making. Makes decisions on the best course of action and then plans organises prioritises and balances resources to achieve the desired outcome.14. Diversity & Equity. Has the sensitivity awareness and skill to understand the values behaviours attitudes and practices across cultures that supports all children and adults to learn and work effectively.Safeguarding Statement The English College and ISP are committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.ISP is committed to strengthening our inclusive culture by identifying hiring developing and retaining highperforming teammates regardless of gender ethnicity age disability status neurodivergence socioeconomic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.v1 08/2023Required Experience: Manager #J-18808-Ljbffr