Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

Duties:

Determines customers' needs and desires by specifying the research needed to obtain market information.

Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.

Assesses market competition by comparing the company's product to competitors' products.

Provides source data for product line communications by defining product marketing communication objectives.

Obtains product market share to develop product sales strategies.

Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

Brings new products to market by analyzing proposed product requirements and product development programs.

Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.

Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

Qualifications:

Bachelor's Degree in any business-related courses.

At least 3 years of marketing experience, preferably in product and management gained from a financial institution.

Must have good analytical abilities and outstanding time management skills.

Excellent presentation and marketing skills.