Key responsibilities

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

overseeing and developing marketing campaigns

conducting research and analysing data to identify and define audiences

devising and presenting ideas and strategies

promotional activities

compiling and distributing financial and statistical information

writing and proofreading creative copy

maintaining websites and looking at data analytics

organizing events and product exhibitions

updating databases and using a customer relationship management (CRM) system

coordinating internal marketing and an organization's culture

monitoring performance

Managing campaigns on social media.