Marketing Specialist
Full time
at HuobiMENA in
Dubai, UAE
Job highlights
Posted on July 22, 2019- Professional background in
- Job level Experienced
Job details
Huobi MENA is looking for a Marketing Specialist to be based in Dubai and cover the MENA region. The ideal candidate would be a strategic marketer who can help build Huobi MENA into the region's leading digital assets exchange.
As Marketing Specialist you have a vital role in helping Huobi MENA grow in the region and making the digital currency accessible and available
Responsibilities:
- Design and develop digital and communication marketing strategy with a key focus on the Middle East and other Africa markets
- Develop marketing plans for various channels that support Huobi MENA growth objectives in the region and deliver lead generation campaigns through content-lead campaigns.
- Brand positioning, help Huobi to define and communicate our product and positioning to the market.
- Drive and retain customers by creating, testing through different channels, gather feedback and deliver to the concerned
- Develop very strong customer insights through quantitative and qualitative methods
- In-depth knowledge on multiple digital channels, tools, principles and practices like SEO, Paid search, Display, Google Analytics and ;
- Prepare and manage marketing budget on a monthly and yearly basis and present it to the management
- Monthly performance reviews about customers acquisition, campaigns, preferred media.
- Excellent numeric and analytic skills to interpret the performance of various media including internal customer data
- Channel evaluation to know the best marketing and communication strategy
- Accomplish operational goals in collaboration with various department ;
- Build strong rapport with community managers/partners in various regions, manage and guide them for campaigns in the MENA region
- Create brand awareness by organic methods like events, blog posting, comments,
- Ensure all the designs and publications of marketing material are in line with the Huobi MENA marketing ;
- Develop, manage and successful execution of marketing events/campaigns for business development in the ;
- Build internal relationships, manage teams and strong understanding in executing all levels of marketing ;
- Setup the marketing function by hiring the right resources to execute the said plans and objectives.
- Responsible to achieve active users targets on a monthly basis as a part of the KPI
- Identify opportunities to partner with other organizations to enhance to reach and visibility of HuobiMENA in the region
Successful Applicant
- Over 7+ of professional online and offline marketing experience with strong understanding in cryptocurrency and blockchain ;
- Prior work experience in Middle East and Africa would be helpful
- Past experience about managing and hosting events would be
- Knowledge about ATL and BTL activities.
- Experience within Exchange/ Fintech / FX / Remittance is important
- Proficiency in written and spoken English
- Passionate about staying up to date on latest tech- trends and design
- Self-starter and ambitious to grow along with the
Compensation & Benefits: Attractive package
Required qualifications
Bachelors Degree
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.