At ECigaretteDirect, we strive for excellence in three areas:  Quality products: E-cigarettes change lives. Quality ecigs, accessories, e-liquids and refills give you the fantastic vaping experience you are after - whatever your preferred set-up - and mean that you'll never want to go back to cigarettes.

Happy customers: Fast delivery ensures you'll never run out of your juice or refills and great discounts and offers will make your wallet happy. Superb customer service before, during and after purchase. Our friendly and expert staff are here to help you in our shops, on the phone, via social media or by email, no matter what your query or concern. 

Happy staff: Our staff are our business. We think they're brilliant and really value their input and hard work. That's why all staff are paid a salary set above the National living wage for over 25 year olds, regardless of age. Staff also have the opportunity to earn bonuses for providing our customers with great service.

At E-cigarette Direct we only sell e-liquids that have been fully tested for impurities such as diacetyl. Our own range, Halo Vapour Co., is produced in the UK from top quality ingredients, sourced in the EU wherever possible using the very best pharmaceutical grade nicotine, and tested in a UK, government approved laboratory. If you want to know what's in your e-liquid, just click here to view our testing certificates.