Key areas of responsibilities

• Digital Marketing & Ecommerce- Management of Acquisition, re-targeting, and Conversion Channels   
  
• Social Media - Engagement and growth of online community  
  
• Content Marketing- Execution of content strategy and content calendar 
  
• Reporting and analysis - Monitoring key KPI's and reporting on them on a daily, weekly, monthly ; 
  

• Digital Marketing Acquisition- Implementation of SEO best practice for organic traffic, Paid Advertising (Google Adwords, Google Shopping, Facebook and Instagram), Affiliate marketing and re-targeting  
  
• Customer retention & Email Marketing -you will work closely with the senior merchandiser on the email campaigns and customer retention email programs for the various segments we have including loyalty, retention, reactivation  
  
• KPI Reporting & analysis- A big part of the job is measurement and analysis. You will be required to produce daily, weekly and monthly ; 
  
• Social Media- Management of Facebook, Twitter, Instagram, Pinterest accounts - producing content for the channels and ensuring we engage with our ; 
  
• Content management - Management of all content on the websites 
  
• Updating of Product Feeds  
  
• Setting up campaigns and promotions on the website