Rapt games studio is looking for an Experience ASO Expert to support in planning, implementing, and optimizing Apps/Games and marketing campaigns across multiple channels. This role will suit anyone from a digital marketing background who is experienced in paid search & organic ASO.

RESPONSIBILITIES

• Manage multiple roles at one time

• Research and identify new opportunities to scale digital campaigns, both in the form of growing current channels and exploring new ones while understanding the potential impact on the business.

• Clearly, communicate the successes and failures of digital marketing campaigns to the team and management.

• Day to day management of accounts

• up to date with developments in ASO

• Maintaining and growing ROI for PPC campaigns

• Will have a track record of improvement, ranking, and traffic of app installs

• Up to date knowledge of digital marketing techniques - social, PPC, content marketing

• Write social media and email marketing content, generate and/or collaborate with the creative team to gather creative assets, and manage related processes.

• Monitor social media trends, best practices, and techniques to ensure correct account spend/growth, identify new opportunities and optimize user experience through analytics and A/B testing.

QUALIFICATIONS

• Proficiency in Google Analytics, Google Adwords, Google webmasters or similar platforms

• Deep understanding of ASO best practices and tactics for driving growth

• Some experience with mobile app marketing, ASO, and affiliate marketing are preferred

• Excellent verbal, visual, and written communication skills

• Strong analytical skills, experience with reporting and data analysis

• 1+ years of digital marketing experience preferred

• Experience of carrying out Keyword Research for content

• Have knowledge of On page SEO and Off page SEO

• Strong familiarity with key social platforms including Facebook, Twitter, Instagram, Pinterest, and YouTube.

Experience: +1 year