Responsibilities:

• Developing, managing and designing layouts of communications such as presentations,

newsletters, event support materials, research papers, and brochures.

• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables

• Interfacing with marketing communications functions, as well as PR, events, retail and business

product marketing teams.

• Leading ongoing management of digital touch points, including (home page and top level sections), social networking landing pages, and mobile.

• Managing digital agency relationships, day-to-day production, as well as campaign budgets and

schedules

• Owning and maintaining site analytics, metrics, and campaign reporting.

• In depth knowledge of SEO and AdWords programs

• Developing and coordinating multimedia packages.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Requirements:

• Proven working experience in social media marketing or as a digital media specialist

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Demonstrable social networking experience and social analytics tools knowledge

• Adequate knowledge of web design, web development and SEO

• Knowledge of online marketing and good understanding of major marketing channels

• Positive attitude, detail and customer oriented with good multitasking and organizational ability

• Bachelor in Communications, Marketing, Business, New Media or Public Relations