Technical Skills:

• 5 years previous search engine optimization experience (Freshers need not apply)

• Experience with Google AdWords, Analytics must be able to show past verifiable results.

• Off-page SEO and link building techniques Responsible for Quality & related back links. Experience in blog commenting, forum participation, gust posting, and content marketing

• Implementing new link building technique.

• Basic knowledge with the following technologies - HTML, XML, Scripting Languages, Databases, Online Advertising and Google, Yahoo and MSN search

• Familiarity with web technology as well as trends and the evolution of the Internet

• Motivated self-starter with strong leadership skills

• Ability to conduct financial analysis especially pertaining to cost/benefit and budgetary issues

• Extremely detail oriented and ability to research and organize

• Problem-solving, innovation skills and creativity are a must

• Managerial and mentoring skills are desired

• - Proven track record of delivering tangible results on traffic and conversions.

• - Solid understanding of search engine ranking factors, algorithms, site architectures and strategies.

• - Expert in all areas of SEO including strong technical skills (html, site architecture and content management systems).

• - Strong understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies.

• - Comfortable in coordinating with Vendors, Programmers & Content Writers regarding changes required in the sites.

• - Experience in managing relevant SEO Tools.

• - Ability to anticipate or quickly react to ever changing search engine landscape and algorithms by staying on top of current search engine news, trends, practice and social triggers.

• - Ability to utilize social media such as Facebook, Twitter, LinkedIn, YouTube, Google+, blogs and articles to influence search engine visibility.

• - Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

• - Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• - Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

• - Administer search engine programs (XML sitemaps, shopping feeds, and webmaster tools) for purposes of diagnostic reporting on client projects across Google / Bing / Yahoo

• - Help to create and support marketing content to socialize and use for social media purposes ( customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

• - Implement link building campaigns in coordination with client SEO goals