Digital Marketing Lead

About INOI INOI is a European electronics brand. The company specializes in the development and production of modern mobile devices, offering a wide range of innovative smartphones and tablets on Android, functional feature phones, and devices that seamlessly blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to significantly enhance the user experience. Pricing Positioning: INOI offers products in the affordable and mid-range segments, ensuring high quality at a reasonable price. Quality: We strictly control all stages of production to guarantee the high quality of our devices. We use advanced technologies and innovations to meet and exceed our customers' expectations. Benefits of Cooperation and Professional Team: With 30 years of market experience, we understand the needs of both distributors and end customers, offering favorable conditions and comprehensive support, making cooperation with us easy and professional. Headquarters: - Operations: Dubai, UAE - Design and Marketing: Nice, France INOI believes in the transformative power of innovation and technology, constantly striving to provide its customers with the best products and exceptional user experience. History and Achievements: INOI was founded in 2016 by Estonian businessman Vassili Sibirtsev and Finnish entrepreneur Victor Dmitrienko. Starting its operations in the CIS markets, the company successfully sold over 10 million devices. In 2023, Debbie Zheng and Dr. Florian Seiche joined the Board of Directors, marking an important step in strengthening the leadership team. By the end of that year, INOI's products were introduced in Vietnam, MENA, and Switzerland. In 2024, the company continued its expansion into the GCC, African, and Latin American markets, further broadening its global presence and strengthening its position on the international stage. Position: Digital Marketing and E-commerce Specialist Location: Dubai, UAE Job Summary: We are looking for a Digital Marketing and E-commerce Specialist to manage website content, drive SEO and advertising, analyze web performance, and support e-commerce campaigns. The ideal candidate has experience in digital marketing, web analytics, and e-commerce management. Key Responsibilities: Content Updates & SEO: Maintain and optimize website content for SEO and performance. Re-size visuals. Copyright text. Prepare animated banners. Check the regional content update and provide assistance to subsidiaries. Manage paid advertising campaigns and track performance metrics. Web Analytics: Analyse traffic and behaviour across global and regional sites. Consolidate data and generate performance reports. Analyse competitors web activities. E-commerce Management: Update product pages, manage reviews, and execute promotional campaigns. Ensure content accuracy and optimize conversions. Provide customer feedback. Analyse competitors’ E-com activations. Qualifications: Bachelor's degree in Marketing, Business, or related field. 3+ years of experience in digital marketing and e-commerce. Proficiency in Google Analytics, SEO tools, and Google Ads. Basic Figma / Web design skills. Basic knowledge of Adobe Design package. Experience with Word Press is an advantage. Strong project management and analytical skills. Key Competencies: Detail-oriented, creative, and results-driven. Strong communication and problem-solving skills. What We Offer: Competitive salary and benefits. Career growth opportunities. Office Address: Our office is near Deira City Centre Metro Station, Dubai, UAE. INOI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr