Senior marketing specialist

We are Tawasal - an information technology company established in Abu Dhabi, UAE, and we are looking for an experienced Senior Marketing Specialist to complete our dynamic team. Job title and department: Senior Marketing Specialist, Marketing Job purpose and objective: The Senior Marketing Specialist role is responsible for creating, developing, and implementing marketing initiatives. This role requires close collaboration with the COO and design team to ensure that marketing initiatives are met in a timely and efficient manner. The objectives of the role include but are not limited to: Using resource-light and cost-effective digital marketing tactics to help grow and retain an active user base and gain exposure. Key responsibilities and duties: The main duties and responsibilities of the Senior Marketing Specialist role may include: Understanding our product and what it delivers, and understanding the user personas. Taking full accountability for digital promotion and social media campaigns. Creating, developing, updating, and curating high-quality content. Managing PR rollouts. Investigating, analyzing, interpreting, and closely monitoring product data to enhance marketing activities. Establishing and curating digital promotion channels. Crafting, launching, and monitoring social media campaigns. Writing and managing high-quality content for PR rollouts. Contributing to updating the business brand. Reporting structure: COO Application process: The application process for this position consists of the following: Send application via Tawasal website. 1st introductory interview. 2nd interview, technical/task-oriented. Confirmation of eligibility and setup of the onboarding process. If being proactive, reliable, and keeping up-to-date with new technologies and tools related to the role characterizes you, then we’d like to hear from you. Let’s jumpstart your career in IT, apply today! Requirements Required qualifications, skills, and experience: The ideal candidate preferably possesses a master's degree in Digital Marketing or a related field (optional) and a minimum of 5 years in a Digital Marketing role within the IT industry. We desire to add to our team a colleague with the following skillset: Hard Skills: Marketing Strategy: Ability to develop and implement effective marketing strategies. Data Analysis: Proficiency in analyzing marketing data to understand the effectiveness of marketing campaigns. Digital Marketing: Knowledge of digital marketing strategies and tools. SEO and SEM: Knowledge of search engine optimization and search engine marketing to increase web visibility. ASO, GPSO: Knowledge of app store optimization. Content Creation: Ability to create compelling marketing content for various platforms. Social Media Marketing: Proficiency in using social media platforms (Facebook, Instagram, Twitter, Snapchat) for marketing purposes. Budgeting: Ability to craft and manage marketing budgets effectively. Project Management: Skills in managing multiple marketing projects simultaneously. Market Research: Ability to conduct and analyze market research. Strong organizational skills to manage a high volume of tasks efficiently, excellent communication and problem-solving skills to support team dynamics, attention to detail to maintain accurate task management, time management skills to prioritize tasks and meet deadlines in a fast-paced environment, adaptability and flexibility to handle changing priorities, and a lifelong learning attitude to continuously improve skills and knowledge in the latest technologies. Physical demands and work environment: The role is desired to be on-site, but it can also be performed in a hybrid capacity. It does not require any specific physical demands or conditions. Salary and benefits: Salary offered according to industry benchmarks. #J-18808-Ljbffr