Creative Strategist

About Us Tactical is a full-service creative + innovation agency. We produce world-class creative for global partners that include Spotify, Snapchat, Emirates & more. Recognised as Campaign’s Independent Agency of the Year in 2024, we exist to solve business problems through creative that drives incredible brand growth. Our core services are: - Social Marketing - Creative Strategy: Creative Idea Development - Content Production: Design, Motion Graphics, Video Production - Innovation Who You Are We’re looking for a Creative Strategist who can translate cultural context, audience behaviour, and data into bold creative direction—fuelling social-first ideas that resonate across the region and scale into full 360 campaigns. Strategic Leadership Our ideal candidate will partner and collaborate with clients at the highest level, and play an instrumental role in developing and driving high-profile, best-in-class campaigns. Capable of leading the strategic planning process internally and externally, from client briefs and workshops, through to internal planning, activation and analysis. Experienced leader in cross-channel media, ATL & BTL: TVC, OOH, digital and social (organic and paid). Able to lead and facilitate a collaborative planning approach with platform partners and media agencies, as well as facilitate quarterly QBRs. Planning Experience We're searching for a next-gen strategic thinker. Someone who truly understands the media ecosystem, consumer behaviour in the region and can connect qualitative & quantitative research to build insight-driven recommendations for the brand’s go to market strategy. A track record in owning the development of exceptional creative strategies, particularly for localised campaigns in MENA. Deep understanding of the cultural norms, attitudes and nuances of the region. Ability to ‘dig deep’ on consumer research, analyse data and identify market trends, in order to define strategic opportunities for the brand. Understand the relationship between brand and performance marketing, how to optimise brands for digital and drive growth. Ability to build communication plans and messaging matrices based on audience segmentation and media plans. Ability to analyse performance reports and campaign learnings, together with internal and external stakeholders, to refine the strategy and amplify future performance impact. Eager to stay up to date with the ever-evolving digital landscape and latest developments. Strategic Quality Assurance As the internal and external gatekeeper of the strategic vision, you'll ensure that partners and internal teams align to and deliver on expectations Drive creative quality of the brand across the region, localising brands in every way possible. Ensure internal creative delivery consistently aligns with strategic objectives and communications plans. Continually challenge the team to strive for excellence. Aim for the best quality outcomes and outputs for all campaigns. Client Relationships As the creative lead, we expect you to become a valued and trusted advisor to our partners. This requires experience in building strong, long-lasting relationships through expertise and understanding. Build strong, mutually beneficial relationships with key global clients. Collaborate with the client and media agency to identify key initiatives for enhancing the long-term effectiveness of campaigns. Proactively create briefs and propose solutions that address brand goals, needs, and opportunities. What you bring 7+yearsofexperienceinafast-pacedagencyenvironment,drivingend-to-endstrategicandcreativecampaigns. Provenexpertiseinmediaandcommunicationsplanningacrossintegratedchannels. Confidentandcompellingpresenter,experiencedindeliveringsenior-levelstrategiestobothinternalteamsandglobalclients. Exceptionalwrittenandverbalcommunicationskills,withtheabilitytocraftandpresentstrategicnarratives. Anaturalleaderwhoinspirescross-functionalteamstopushcreativeboundariesanddeliverexcellence. Fluentinboth Arabicand English,withtheabilitytocraftregionallyresonantmessaginginbothlanguages. Experienceworkingon Saudi-focusedcampaignsandanin-depthunderstandingofthe KSAmarket(wouldbeabigplus). Why join us? Opportunity to work with leading global brands and platforms. Collaborative and creative work environment. Continuous learning and growth opportunities. Competitive compensation package and benefits. And if you’re still with us at this point… Please reach out to us if you feel this role suits you and your development needs. We champion people and kick-ass work. We’re always interested in meeting new people, hearing their story and being challenged. Send us a note, tell us about yourself and let’s chat #J-18808-Ljbffr