Digital Marketing Specialist (ZOHO CRM)

Job Overview: Yardstick Marketing, Dubai is seeking a skilled Digital Marketing Specialist to manage and optimize our marketing campaigns using ZOHO CRM. The ideal candidate will have a strong background in digital marketing, CRM management, and data analysis to drive customer engagement and sales growth. Key Responsibilities: Campaign Management: Develop, execute, and monitor digital marketing campaigns using ZOHO CRM. CRM Customization: Customize and optimize ZOHO CRM to meet the specific needs of marketing campaigns. Data Analysis: Analyze campaign performance data to provide insights and recommendations for improvement. Customer Segmentation: Segment customer databases for targeted marketing efforts. Automation: Implement and manage marketing automation workflows within ZOHO CRM. Collaboration: Work closely with sales, marketing, and customer service teams to ensure cohesive campaign strategies. Reporting: Generate detailed reports on campaign performance and key metrics. Training: Train team members on best practices and effective use of ZOHO CRM. Qualifications: Experience: Proven experience in digital marketing and CRM management, preferably with ZOHO CRM. Skills: Strong analytical skills, proficiency in data analysis tools, and excellent communication abilities. Education: Bachelor’s degree in Marketing, Communications, or a related field. Technical Knowledge: Familiarity with marketing automation tools and CRM best practices. Soft Skills: Detail-oriented, proactive, and able to work collaboratively in a team environment. Benefits: Competitive salary and performance bonuses. Opportunities for professional development and career growth. Remote work option #J-18808-Ljbffr