Retail Excellence Trainer

Join or sign in to find your next job Join to apply for the Retail Excellence Trainer role at Guerlain Job Title: Retail Excellence Trainer Position Location: Middle East & India Reporting Relationships: Regional Retail Operations & Performance Manager Overview As the Retail Excellence Trainer, you will uphold Guerlain\'s storied heritage across the Middle East and India. Reporting to the Regional Retail Operations & Performance Manager in Dubai, you will implement our Selling Ceremony and elevated complimentary services to our POS teams. You will be the go-to reference for store teams from retail operations support (POS training, systems, services, spa and more). This role involves coaching Beauty & Client Advisors, Beauty & Client Experts and Promoters across all channels – Boutiques, Department Stores, Chain Stores and Travel Retail. Key Responsibilities TRAINING Promote and support Guerlain selling techniques to maximize sales potential in stores. Ensure onboarding for all new team members through a complete programme of induction. In line with MEIA region and its specificities, set up and implement the strategy adapted to the area. Be the Ambassador and Relay of Guerlain HQ Retail Education team in our doors to elevate the brand towards its core values and vision. Work closely with Regional category experts: Fragrance, Makeup, Skincare and co-animate as directed by regional team. Enrol the team to create a Guerlain lovers\' community through Guerlain digital platform field training on Brand DNA, novelties, key products, and services. Drive free services coaching in key locations and ensure a coherent mystery shopping programme. Evaluate BC and store performance using Retail App to identify key areas of focus and create action plans with SMART goals. Organize training conventions to introduce novelties per semester for the area. Participate in key Trade Activations and peak periods to boost sales and provide an upgraded service and retail experience. Gather feedback from participants and supervisors to assess training effectiveness and impact. BUILD A HIGH PERFORMING TEAM Develop and lead a motivated team of education experts in each store, with category axis specialties. Provide direct, hands-on coaching in flagship stores. Assess performance in real time, set objectives after each session, and provide ongoing support to improve skills and drive excellence. Support store managers to improve key axes and service focuses. Ongoing Guerlain BC performance assessment: quiz, appraisal, mystery shopping, to improve results for each participant. Support regional trainings in the role of facilitator as required by regional team. RETAIL SYSTEMS DEVELOPMENT Lead Retail systems trainings across stores: POS, Audit, Skin Diagnostician and other technologies. Support new store managers with Health & Safety and reporting systems. Use Retail App weekly to analyse BC and store performance, creating quarterly action plans with SMART goals; partner with regional team for support. Profile Minimum 5 years of retail education experience for international brands; former experience in Perfumes & Cosmetics is a plus. Fluent in English & Arabic is required; French is a plus but not mandatory. Strong knowledge of Excel, Word, Power Point, and digital tools. A passion for excellence, quality, and efficiency. Strong public speaking and leadership skills. Comfortable in a multicultural environment. Excellent communication and organizational skills. Results- and retail-oriented, proactive, energetic and enthusiastic. Ability to motivate and create a strong team spirit. Additional Information SUCCESS KPIs AUS/IPT/Linked Sales/Reachable Sales Sell Out PEX Sales Conversion Rate Services Penetration (Complimentary, Redeemable, Paid) Cross Selling Rate Transactions Per Day Bee Gold Performance Be Guerlain Performance Training Calendar Activation Planned costs/vs actual Grooming Success of BC Career Path Rates Seniority level Mid-Senior level Employment type Full-time Job function Human Resources Industries Personal Care Product Manufacturing Referrals increase your chances of interviewing at Guerlain by 2x Get notified about new Retail Trainer jobs in Dubai, Dubai, United Arab Emirates. #J-18808-Ljbffr