Marketing Technology and Performance Manager

Marketing Technology and Performance Manager Marketing Technology and Performance Manager This role supports both the Marketing and Paid Media teams by managing the tools, platforms and resources they use. This role ensures teams have everything they need to run campaigns effectively, from setting up platforms and tracking links to troubleshooting issues and providing training. By maintaining and improving our marketing systems, you’ll help the teams achieve their goals and deliver great results.Key Responsibilities Search & social platform management Configure and manage Google tools, including Analytics, Tag Manager, Ads and Ad Manager across all event websites.Setup ‘key events’ for goal conversion tracking in Google Analytics e.g. visitor registrations, exhibiting enquiries, form downloads etc.Set up and manage third-party banner advertising across event websites using Google Ad Manager, generating statistical reports for teams.Configure and manage Business Ad Accounts across social platforms such as Meta, Linked In, X, You Tube, Snapchat and others Manage paid media setup with external agencies; implementing advertising experiments and sharing full insight into campaign activities and results.Advise our internal creative / graphics team on optimal social and display ad creation, including feedback of what has worked, what hasn’t from previous campaigns.To create, maintain and evolve an advertising measurement framework to evaluate our performance, ensuring paid media is generating business results.Working alongside our in-house development team to maintain a best in class integration of ad platforms across the marketing technology stack - including GTM x Ad Platforms (Server-to-Server), CRM x Meta linkage, etc.Manage the social media page setup approval process to prevent duplicate pages and ensure proper integration with Business Ad Accounts.Support Paid Media Specialists with ad account setups and tracking script installations.Set up and connect ad accounts with the software used for marketing to track conversions.Enable post boosting access for marketers.Manage paid media setup with external agencies to ensure full insight into campaign activities and results.Verify and manage social profile verifications (e.g., blue tick on X, Instagram).UTM Management & Support Maintain UTM tools, documentation and training for marketers to track campaign effectiveness.Ensure UTM tracking is being implemented consistently and correctly, flagging risks if conversions lack tracking links.Manage tracking scripts across 3rd party sites/web pages such as registration forms and event platforms like Grip.Marketing tech setup & management Set up and maintain smaller marketing platforms and tools (not including enterprise level software) e.g., website pop-ups, survey tools, social plug-ins, news monitoring tools etc., to ensure access, ease of use, functionality and optimal usage by marketing teams.Keep up to date and inform teams on new feature releases that have benefit to the business.Monitor platform usage to ensure teams are leveraging solutions to their full potential, highlighting areas of underutilization.Oversee supplier/tool contracts and renewals.Conduct regular supplier check-ins to identify beneficial updates and share them with teams.Troubleshoot supplier-related issues promptly.Training & Support Train marketing teams on marketing tech and best practices such as how to set up UTM tracking links, how to create pop-ups, etc.Share insights, wins and learnings with teams to maximize the impact of marketing tools and resources.Host monthly onboarding sessions for new starters.Handle aspects of the new starter/leaver process.Record Keeping & Other Tasks Maintain platform configuration records, central documents and login credentials.Support ‘new show’, cancellation and other such checklists.Technical skills A minimum of 5 years' experience managing marketing platforms, tracking tools and troubleshooting technical issues is required.Highly proficient with certification in Google Analytics, Tag Manager, Ad Manager and Ads.Experience with social media ad platforms (Meta, Linked In, X, You Tube, Snapchat).Familiarity with website testing tools and practices (e.g., stress testing, responsiveness, security).Knowledge of tracking scripts and UTM management.Basic understanding of HTML, CSS, and website CMS systems.Soft Skills Demonstrates initiative by anticipating needs and identifying opportunities for enhancement.Shares insights, best practices and actionable recommendations to drive success.Continuously seeks to streamline processes, systems and campaigns for increased efficiency and success.Exhibits meticulous attention to detail, ensuring accuracy and consistency across all touchpoints.Effectively conveys complex technical information to non-technical stakeholders in a clear and understandable manner.Collaborates seamlessly within cross-functional teams to achieve common goals.Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Design Industries Events Services Referrals increase your chances of interviewing at Confidential by 2x Sign in to set job alerts for “Performance Manager” roles.Dubai, Dubai, United Arab Emirates 22 hours ago Business Development Manager - 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