Performance Marketing Manager

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Hiring top talents for sales position.JOB SUMMARYUnique Properties is seeking a Performance Marketing Manager with a proven track record in digital marketing within the real estate sector. This leadership role is responsible for developing and executing a comprehensive paid media strategy across platforms such as Google Ads and Facebook Ads, with a key focus on driving high-quality traffic, generating leads, and optimizing conversion rates.You will lead a performance-driven team, oversee the creation of compelling landing pages, manage marketing budgets, and leverage tools such as Salesforce CRM and Zapier for efficient lead management. This role demands a strong analytical mindset, strategic thinking, and the ability to drive results in a fast-paced, target-driven environment.KEY RESPONSIBILITIESStrategic Campaign Management: Lead the development, execution, and continuous optimization of performance marketing strategies across Google Ads, Facebook Ads, and other digital channels.Align campaigns with company objectives for lead generation, brand awareness, and conversion growth.Manage and mentor a team of performance marketing specialists and digital marketers.Collaborate with sales, content, design, and development teams to ensure marketing efforts align with business goals.Oversee the creation and testing of high-converting landing pages.Ensure all landing pages are optimized for user experience, mobile responsiveness, and conversion performance.Audience Targeting & Segmentation Define and refine audience personas using data-driven insights.Implement advanced segmentation strategies to improve ad performance and ROI.Performance Analytics & Reporting Monitor key performance indicators (KPIs), ROAS, and customer acquisition costs (CAC).Prepare and present detailed performance reports with actionable recommendations to senior leadership.Budget Planning & Optimization Manage and allocate digital marketing budgets efficiently to maximize ROI.Ensure campaigns stay within budget while maintaining optimal performance.Design and execute A/B and multivariate tests across ads, creatives, targeting strategies, and landing pages.Continuously adopt emerging digital marketing tools and tactics.CRM & Automation Integration Oversee lead capture, integration, and nurturing processes using Salesforce CRM and Zapier.Ensure seamless data flow and real-time performance tracking across platforms.Stay up to date with the latest trends in real estate marketing, digital advertising, and platform algorithms.Ensure compliance with data protection and ad platform policies.QUALIFICATIONS & EXPERIENCEExperience: Minimum 5 years in performance marketing, with at least 2 years in a managerial or team lead role within the real estate industry.Technical Expertise: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, landing page builders, and A/B testing tools.Leadership: Strong people management skills with experience in team building and performance coaching.Strategic Thinking: Ability to translate business goals into actionable marketing strategies.Analytical Skills: Comfortable working with data, interpreting performance metrics, and making data-informed decisions.Creative Skills: Ability to provide direction on ad copy, creatives, and messaging tailored to real estate audiences.Education: Bachelor's degree in Marketing, Business, or related field. Certifications in Google Ads or Meta Blueprint are a plus.Fast-growing and innovative real estate brokerage in Dubai.Collaborative culture with strong support for personal and professional growth.Opportunity to shape and lead a high-impact marketing function.We highly appreciate your interest in Unique Properties. Rest assured that if your profile meets the criteria for the position we will most definitely be in touch.Please note that only shortlisted candidates will be contacted.We thank you for your understanding and wish you the best of luck in your professional advancement.Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Management and Marketing Referrals increase your chances of interviewing at Unique Properties by 2x Get notified about new Marketing Manager jobs in Dubai, United Arab Emirates.Assistant Manager - Marketing (Emiratised Role)Category Growth & Marketing Assistant Manager Cluster Marketing Manager - Dubai Hotels Marketing Manager - Jumeirah Marsa Al Arab Associate Vice President - Performance Marketing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr