Growth Marketing Manager

Direct message the job poster from MCG Talent The Growth Marketing Manager will spearhead initiatives to accelerate user acquisition, optimize conversion funnels, and enhance customer lifetime value within our financial services offerings.This role requires a deep understanding of the financial services industry, including regulatory considerations, customer behavior, and market trends. The ideal candidate is a data-driven, creative, and strategic marketer with a proven track record of driving measurable growth in the FS sector.Key Responsibilities Growth Strategy Development: Design and execute comprehensive growth marketing strategies to drive customer acquisition, activation, and retention for financial products (e.g., banking, investment, insurance, or fintech solutions).Campaign Management: Plan, launch, and optimize multi-channel marketing campaigns (digital, email, social media, paid ads, content marketing) tailored to financial services audiences.Customer Segmentation & Personalization: Leverage customer data and insights to segment audiences and deliver targeted campaigns that resonate with diverse financial needs.Funnel Optimization: Analyze and optimize user journeys, from awareness to conversion, to improve key metrics such as sign-ups, deposits, or product adoption.Data-Driven Decision Making: Utilize analytics tools (e.g., Google Analytics, Mixpanel, or Tableau) to measure campaign performance, identify trends, and drive continuous improvement.Compliance & Regulation: Ensure all marketing initiatives adhere to financial services regulations (e.g., SEC, FINRA, GDPR, or local compliance requirements) and maintain brand trust.Cross-Functional Collaboration: Partner with product, sales, compliance, and technology teams to align marketing efforts with business objectives and product launches.A/B Testing & Experimentation: Design and execute A/B tests to optimize marketing assets, landing pages, and user experiences.Budget Management: Oversee marketing budgets, ensuring efficient allocation of resources to maximize ROI.Market Research: Stay updated on financial services trends, competitor strategies, and customer preferences to inform marketing strategies.Qualifications Experience: 5+ years of experience in growth marketing, digital marketing, or related roles, with at least 3 years in the financial services industry (e.g., banking, fintech, wealth management, or insurance).Industry Knowledge: Strong understanding of financial products, customer acquisition strategies, and regulatory requirements in the FS sector.Technical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, Amplitude, or similar), CRM platforms (e.g., Hub Spot, Salesforce), and paid advertising platforms (e.g., Google Ads, Meta Ads).Data-Driven Mindset: Ability to analyze complex data sets, derive actionable insights, and translate them into effective marketing strategies.Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at MCG Talent by 2x Get notified about new Growth Marketing Manager jobs in Dubai, United Arab Emirates.Director of Marketing and Communications for Conrad Dubai Performance Marketing Executive/Specialist B2B & Product Marketing Director - CEMEAAssociate Director/Director, Performance Marketing Director - Visa Direct Regional Field Marketing - CEMEADubai, Dubai, United Arab Emirates 3 hours ago Dubai, Dubai, United Arab Emirates 14 minutes ago Performance Marketing Executive (Arabic Speaker)Marketing Director - Delegate Acquisition

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