Brand Marketing Director

Bachelor of Business Administration(Management)Nationality Any Nationality Vacancy1 Vacancy Job Description About the Role: The Brand Marketing Director will be responsible for developing and executing a cohesive brand strategy across multiple digital properties. This senior role will involve close collaboration with cross-functional teams, including content, product, and executive leadership, to ensure the brand s positioning remains relevant and impactful within an evolving industry landscape.Key Responsibilities Define and lead the overall brand strategy aligned with organizational goals and market trends.Establish brand messaging and value propositions that differentiate the company s offerings.Create and manage marketing roadmaps on an annual and quarterly basis.Evaluate brand performance using qualitative and quantitative brand health indicators.Brand Development & Execution: Oversee the consistent development and deployment of brand assets across all communication channels.Work with internal teams to ensure integrated brand experiences across content, CRM, product, and performance marketing.Design and execute cross-channel media strategies to amplify content and brand presence.Partner with agencies to plan media buys, define target audiences, manage budgets, and track ROI.Lead the end-to-end execution of brand campaigns across digital and traditional platforms.Stakeholder & Cross-Functional Collaboration: Serve as the primary brand advocate across internal and external stakeholders.Align marketing activities with broader business and leadership objectives.Oversee agency relationships and creative production partners to ensure successful delivery.Performance Measurement & Optimization: Monitor key brand KPIs and performance metrics to guide strategic decisions.Continuously refine tactics based on consumer insights and analytics.Use brand health data and campaign results to optimize messaging and media plans.Qualifications & Experience: Bachelor s degree in Marketing, Business, or a related discipline; advanced degree a plus.15+ years of experience in brand marketing and management within consumer-facing sectors.Proven track record in developing strong brand identities and integrated marketing campaigns.Experience with data-driven strategies and interpreting performance analytics.Background in client-side or agency-side roles within entertainment, media, or tech is beneficial.Strategic and creative thinker with a passion for entertainment and digital culture.Strong leadership skills and experience managing high-performing teams.Proficient in digital marketing, content strategy, and social media.Highly analytical with the ability to translate data into actionable insights.Strong communication and stakeholder engagement capabilities.Multilingual proficiency is advantageous.Salt is acting as an Employment Agency in relation to this vacancy.Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com #J-18808-Ljbffr