Head – Marketing Communications

MBA/PG Diploma in Business Management (Marketing) Nationality French or Any Vacancy 1 Vacancy Job Description About the Role: This is a critical mid-management position for a sharp, data-driven marketer with a proven track record in driving performance-led growth. As Head of Marketing Communications, you will oversee the entire marketing funnel with a focus on digital marketing, while shaping our brand identity and content strategy. Responsibilities: Understand the fragrance marketing landscape. Shape and communicate the brand's uniqueness. Create creatives that enhance recall and differentiation at each touchpoint. Lead creative development to motivate target audiences to take action. Collaborate with external agencies within budget constraints. Establish performance metrics, costs, and market applications. Measure and report on marketing campaign performance, ROI, and KPIs. Monitor market trends, research consumer markets, and competitors' activities. Oversee ongoing marketing and advertising campaigns. Monitor product distribution and consumer feedback. Implement on-ground tactical and BTL initiatives to increase consideration and footfalls. Desired Candidate Profile Experience in identifying target audiences and creating effective campaigns. Strong understanding of the marketing mix. Excellent analytical skills combined with creativity. Data-driven mindset with a good grasp of numbers. Awareness of current marketing trends and best practices. Ideal Profile: 12-15 years of experience in high-growth fashion or beauty industries, with significant digital marketing expertise. Proven ability to scale paid marketing budgets with a focus on ROI and efficiency. Strategic thinker with hands-on execution skills and cross-functional leadership experience. Experience managing teams and external agencies. MBA from a Tier 1 B-School preferred; B.E. degree is an added advantage. Willingness to travel locally and internationally. Disclaimer: Naukrigulf.com serves as a platform to connect jobseekers and employers. Candidates are encouraged to verify the legitimacy of prospective employers independently. We do not endorse requests for money payments, nor do we advise sharing personal or bank details. For security concerns, visit our Security Advice page or contact us at abuse@naukrigulf.com. #J-18808-Ljbffr