DIGITAL MARKETING COMMUNICATIONS SPECIALIST

Bachelor of Business Administration (Management) Nationality: Any Nationality Vacancy: 1 Vacancy Job Description Job Location: Abu Dhabi If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. Responsibilities Develop and implement a digital marketing strategy Create visual concepts for promotional activities Manage the digital marketing calendar Maintain the online presence and reputation of the company Oversee the creation and maintenance of social media content Create and update digital marketing reports Oversee the digital marketing budget Coordinate the creation of digital content (website, blogs, press releases, podcasts) Manage end-to-end digital projects Establish and enhance web presence to boost brand awareness Maintain a strong online voice through social media Liaise with Marketing, Sales, and Product Development teams for brand consistency Implement direct marketing methods to increase profitability Measure and report campaign performance against goals (ROI, KPIs) Stay updated with digital media developments Optimize landing pages and user funnels Conduct A/B and multivariate experiments Identify trends and insights to optimize spend and performance Utilize website analytics tools (e.g., Google Analytics, Search Console) Use SEO analysis tools (e.g., Semrush) Work with Meta Business Manager, Linked In Ads Set up and optimize Google Ads and Display Network campaigns Apply strong analytical skills and data-driven decision making Collaborate with internal teams for landing page creation and user experience optimization Coordinate with agencies and vendor partners Qualifications Bachelor's Degree in Marketing, Digital Media Marketing, or a related field At least 4 years of experience as a Digital Marketing Specialist or similar role Experience with marketing automation software Proficiency with Google Ads and Analytics Knowledge of web publishing Proficiency with SEO & SEM tools Excellent verbal and written communication skills Strong interpersonal and problem-solving skills Ability to work well in a team and in fast-paced environments Attention to detail and ability to prioritize tasks Proven experience as a Digital Media Specialist or Manager Knowledge of web design and content management systems Skills in visual communication principles, UX/UI, and content management (e.g., Word Press) Experience with marketing automation and CRM systems Basic skills in photo and video editing Proficiency with office tools (spreadsheets, presentations) Nice to Have Proficiency in Python, SQL, with strong analytical skills Skills in Photoshop, Illustrator, Premiere Pro, After Effects or similar media editing software Company Industry IT - Software Services Departments / Functional Areas Marketing Brand Management Marketing Research Digital Marketing Disclaimer: Naukrigulf.com is a platform connecting jobseekers and employers. Candidates should independently verify the legitimacy of employers. We do not endorse requests for money or sharing personal/bank details. For security, visit our Security Advice page. Report suspicious activity to abuse@naukrigulf.com. #J-18808-Ljbffr