Senior Manager - Research

Company description Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris (FR0000130577) and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra The Power of One.Overview We are looking for a Senior Research Manager to join our team, bringing expertise across qualitative and quantitative research. The ideal candidate will have a proven track record in designing and delivering impactful research projects, with a preference for dualist expertise or a qualitative focus paired with solid quantitative understanding and experience. Significant experience in conducting studies across the MENA region, along with proficiency in Arabic, is highly desirable given our strong regional client base.This role combines client management, hands-on project execution, and team leadership. The Senior Manager will oversee client-facing research, provide hands-on support, and lead a small team to deliver high-quality insights that drive client success.Responsibilities Technical & Product Lead and guide the team on a range of projects, including Qualitative U&As, Qualitative Concept/Creative Assessments, Social Listening, BHTs, Copy Tests, Brand Lift Studies/Campaign Impact Assessments.Proactively build best-in-class measures at research design, project setup, and fieldwork partner selection stages, addressing potential challenges.Leverage Net Base for social listening exercises, building know-how of the tool.Contribute to the development and optimization of research frameworks, tools, and methodologies, with a focus on enhancing mixed-method approaches.Support and guide the team in deploying advanced analytics across quantitative projects.Incorporate creative ways to showcase qualitative and quantitative data across reports.Business Acumen & Operational Efficiency Understand business and marketing objectives, develop and present compelling research proposals, including methodologies, timelines, and budgets.Build and maintain strong client relationships.Liaise closely with leads across media and creative teams.Manage relationships with data collection partners and drive cost negotiations across both quantitative and qualitative projects.Collaborate with the research lead to align team, client, vendor, and revenue strategies.Collaborate with the research lead to expand client relationships and identify opportunities for thought leadership and syndicated research.Oversee project workflows, resource allocation, and timelines to ensure efficient project delivery.Ensure all deliverables are of the highest quality, preparing and presenting comprehensive reports and presentations to clients, highlighting key findings and strategic recommendations.Support and guide the team in effective ways to run end-to-end qualitative and quantitative projects.Step in to provide hands-on support or end-to-end execution of research projects, quantitative or qualitative.Innovative & Analytical Mindset Synthesize findings from quantitative and qualitative research to deliver clear, actionable insights across multimethodology projects.Synergize primary research data with other data sources to create compelling stories and uncover actionable insights.Ensure insights are aligned with client objectives and deliver clear value.Identify opportunities to drive thought leadership pieces integrating qualitative and quantitative insights.Incorporate creative ways to showcase qualitative and quantitative insights.People & Leadership Takes initiative to challenge an established point of view with respect and openness.Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.Able to handle complex issues and make decisions even when missing information.Capable of proactively developing meaningful relationships with key decision makers.Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.Able to build succession plans and grow and mentor future talent.Able to provide constructive feedback to others in a timely manner.Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.Able to motivate their team to pursue goals and deliver beyond their beliefs.Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.Empowers individuals to solve problems with full support when needed.Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.Proactively and continuously work towards improving effective team working and collaboration.Able to handle complex messages and is able to convey issues to facilitate others' understanding.Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.Capable of creating opportunities for others to grow and demonstrate their learning agility.Drives a culture of trust with peers, clients and other stakeholders.Self Able to adjust performance based on experiences and feedback and showcases agility and flexibility.Displays openness to the ideas of others and leverages them when beneficial for the business.Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.Able to set high impact objectives and goes above and beyond to exceed performance.Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.Approaches situations and individuals with honesty, integrity, transparency and humbleness.Showcases resilience and maintains drive and a positive outlook when faced with challenges.Actively listens and is receptive to others' feedback on performance.Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned.An early identifier of change, able to proactively develop and share plans to seize opportunities.Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.Able to listen to other people in a way that they feel understood, and is respectful of others.Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.Able to build initiatives despite doubts or resistance from others to deliver strategic impact.Qualifications Education and Experience Required Education: Bachelor’s degree in Commerce, Marketing, Business, Economics, Statistics, or a related field.Experience: Minimum of 8 years of experience in market research, preferably within an agency setting, with a proven track record in client-facing roles. At least 4 years of recent experience conducting studies in the MENA region.Expertise in designing and managing end-to-end qualitative research projects, covering methodologies such as in-depth interviews (IDIs) and focus group discussions (FGDs).Expertise in designing and managing end-to-end quantitative research projects, including BHTs, campaign impact assessments, etc.Experience in managing social listening studies is desirable.Experience in leveraging AI tools and technology for qualitative research is highly desirable.Regional Expertise: Strong understanding of the MENA region, particularly KSA and UAE, including cultural nuances, market dynamics, and consumer behavior.Language Skills: Fluency in English and Arabic is required.Soft Skills: Exceptional storytelling and narrative-building skills to bring insights to life.Strong critical thinking skills and interpersonal abilities, with the ability to interpret both qual and quant data.A natural curiosity for understanding human behavior, cultural & research trends.Ability to balance hands-on project work with managerial responsibilities.Excellent communication, presentation, and client management abilities.Leadership and team management capabilities, with a focus on mentoring and collaboration.Collaborative mindset, with the ability to work across multidisciplinary teams and multimethodology projects.Proactive approach with a strong problem-solving mindset.Additional information R-2527P-2829 #J-18808-Ljbffr