Trade Marketing Executive

Direct message the job poster from Pernod Ricard Pernod Ricard is the world leader in premium international wines and spirits. Our iconic brands embody our passion for brand building and human bonds.Position Summary & Main Purpose The aim of the role is to translate brand plans into On Trade channel strategy & execution, delivering marketing activity that will increase consumer demand for our brands.The role must strategize, develop, and execute the portfolio activation plans for the On Trade channel in Dubai markets. The role will have full responsibility for designing, sourcing and or creating all On Trade tools and assets for deployment across key markets, building brand equity, driving footfall and increasing rate of sales.Working closely with Brand teams, commercial teams, and customers, this position will design and implement brand activations that take place in venues, to build brand equity, drive footfall and increase rate of sales.Key Responsibilities and Job-Related Characteristics: Brand Activation Implementation Planning: Prioritize On-Trade accounts, prepare annual activation plan & annual A&P budget, RPVA strategy and execution, brand wise activation calendars and implementation in collaboration with all stakeholders Support the creative and design process to create impactful PVA strategies and toolkits / assets to implement in the channel Proactively manage the development and delivery of Brand Plans into agreed On Trade accounts through activations Work with external parties (event agency, advertising agency, production house, etc.) for preparing promotion materials, bespoke visibility and all other localized materials Deliver best in class Brand Activation, category management and merchandising across all touch points Implement bespoke On-trade visibility (ad-hoc branding), enhance the cocktail experience and innovate at the point of sale Manage ad-hoc in-venue brand events and activations Assist in analyzing marketing data (RSP pricing, campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Evaluate activity based on sales uplift, ROI, and specific objectives of each activity Ensure that all creative marketing materials undergo brand review and adhere to strict brand guidelines Any other ad hoc projects assigned that could include the launching of a new brand, a brand extension, or a focused drive on a specific existing brand A&P Management Support the budgeting and reporting of A&P expenditures in MFM (PR Group tool), ensuring compliance with PR reporting guidelines and PRME policies and procedures.Manage assigned marketing budget for its effective utilization and undertake course-correction if required.Work in conjunction with Sales team to ensure that identified customers are mutually agreed as appropriate for investment.Consumer Insights Reports of own and competitor visibility/ activities at outlet level, with photos Identify trends, consumer insights, opportunities to improve brand activation.Track and provide feedback on project implementation and performance to ensure it is in line with the brand’s strategy.Monitoring & Reporting Submit agreed template reviewing previous month’s performance versus objectives and confirming in a proactive manner the activities / plans for the coming months.Support to monitor brand performance in markets through regular interaction with distributor partners, On trade visits and store checks.Provide monthly recap of all activities and KPI monitoring, report on trends in On Trade communities.Measure and report ROI of activations Report on our own and competitor visibility/activities at outlet level, with photos to wider audience during Sales and marketing meetings Collaboration and communication Work in conjunction with PRME sales teams to ensure that activation plans are agreed with customers and ensure brand and commercial objectives are achieved Develop and maintain healthy relationships with key accounts and distributors and gather customer intelligence during regular meetings and trade visits Agree and implement plans in coordination with relevant stakeholders as well as presentation of ABP’s Work closely with Brand Managers to understand Brand plans and localize them to specific markets Develop a collaborative relationship & communicate activation with On trade teams of key distributors/customers Collaborate and build relationships with KAM’s and Brand Teams within the Distributor team(s) to ensure best in class execution in a timely manner Effectively plan, source, manage and implement On trade activation Collaborate with external parties (L3F agency, event agency, advertising agency, production house, etc.) for preparing promotion materials or sponsorship.Nature & Scope (Geographical area of responsibility/ Team management/ Contact points/ Budget/ Travel)Scope: Dubai On Trade, All brands Profile Requirements (Education / Experience & Background / Skills & Competencies)University degree holder preferably in Marketing Minimum 1-2 years relevant sales & marketing experience, preferably trade marketing experience in beer/ wine & spirit industry or Luxury industry Good working knowledge of on-trade and hospitality business Seniority level Seniority level Entry level Employment type Employment type Contract Job function Job function Marketing and Sales Industries Beverage Manufacturing Referrals increase your chances of interviewing at Pernod Ricard by 2x Get notified about new Trade Marketing Executive jobs in Dubai, 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