Digital Media and Events Specialist

Job Title: Digital Media and Events Specialist This role involves managing the company's online presence across various platforms. Responsibilities include creating engaging content, interacting with followers, analyzing data, and developing strategies to drive growth and business outcomes.Key Responsibilities: Content Creation and Curation: Developing digital media strategies to increase follower counts, drive traffic, and generate leads.Creating and curating content to post on social media platforms.Collaborating with in-house creative teams to produce high-quality visuals.Content Scheduling: Using scheduling tools to optimize post timing and reach.Audience engagement and interaction: responding to comments and messages.Managing online communities to foster a positive brand image.Conducting polls and contests to encourage engagement.Monitoring Analytics: Tracking key performance indicators such as follower growth, engagement rates, and platform traffic.Identifying trends and optimizing content strategy based on data analysis.Generating Weekly and Monthly Reports: Reports focusing on content performance across multiple platforms.Event reports evaluating success and impact of events organized or promoted.Campaign Management: Planning, executing, monitoring, and optimizing marketing campaigns across digital platforms and physical events.Other Responsibilities: Collaborating with business heads to source relevant stories.Ensuring a cohesive brand experience across all channels.Establishing new social media channels as needed.