Senior Digital Marketing Specialist

Job Summary We're seeking a strategic Digital Marketing Specialist to drive our online presence, focusing on growing loyalty members and boosting engagement through targeted campaigns.This role requires expertise in multi-channel marketing across email, social media, Whats App, and digital ads. The ideal candidate will have strong digital marketing and content execution skills, with a solid understanding of CRM and personalization techniques.Key Responsibilities: Develop and execute digital loyalty campaigns to acquire, retain, and engage members using various platforms.Collaborate with creative teams to deliver engaging, platform-specific content tailored for different digital channels.Work closely with BI and CRM teams to understand customer segments and deliver personalized experiences across touchpoints.Partner with external brands to develop and execute large-scale promotional campaigns that drive visibility and engagement.Monitor and optimize campaign performance using KPIs such as engagement, CTR, ROAS, and conversion rates.Lead A/B testing on campaign creatives, messaging, and formats to improve outcomes.Support customer feedback loops in collaboration with CS teams and continuously improve the user journey across channels.Stay up-to-date on digital trends, platform updates, and emerging tools to inform strategy and execution.Required Skills and Qualifications To excel in this role, you'll need: 3-5 years of experience in digital marketing, social media, or loyalty program execution.A degree in marketing, communications, business, or a related field.Strong knowledge of social media platforms, digital ad tools, and email/Whats App marketing.Familiarity with CRM platforms, customer segmentation, and personalization techniques.Proficiency in Microsoft Office (Excel, Power Point) and comfort with marketing analytics and reporting tools.Benefits Deliver growth in followers/subscribers across digital platforms Boost monthly engagement rate across campaigns and content Improve performance metrics: ROAS, CPC, CPM, conversion rate