Product Marketing Specialist - Digital Transformation

Job Title Product Marketing Specialist - Digital Transformation This is a unique opportunity to drive the overall marketing strategy for our digital transformation solutions, enhancing customer engagement and conversions. You will develop and implement product marketing plans, collaborating with cross-functional teams to create compelling product messaging.You will lead the product marketing function in a high-visibility industry involved in national-scale program deployments across diverse industries. We are looking for a performance-driven individual with a bias for action, eager to explore opportunities to build meaningful collaborations with stakeholders.Functional Responsibilities: Create go-to-market strategies for new products and features, aligning with our overall business objectives.Develop compelling product messaging and collateral, informed by market analysis and research.Define and steward the product brand and messaging, owning how they are developed into sales and marketing campaigns.Collaborate closely with Product Management, Sales, and Engineering teams to drive product launch activities and ensure successful market adoption.Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.Drive content creation for marketing campaigns, including whitepapers, case studies, and other sales enablement materials.Work with the Marketing team to develop and execute integrated marketing plans, creating compelling content for our target audience across all stages of their customer journey.Monitor and analyze marketing metrics and KPIs to optimize campaigns and drive continuous improvement.Qualifications: Bachelor's Degree or above in Information Technology, Engineering (Computer Science/Telecommunication/Electrical), or equivalent.Relevant marketing or product management certifications.5 years+ experience in product marketing or B2B marketing.Experience in a technical industry.We are looking for an individual who can work in an environment of rapid change and uncertainty, with a passion to conquer new frontiers in the AI space.