Digital Media Campaign Strategist

Digital Media Specialist Role Overview The Digital Media Specialist role is a key position within our organization, responsible for executing digital media campaigns and driving business growth. This exciting opportunity involves working closely with the local media agency and digital marketing team to develop and execute strategic campaigns.As a Digital Media Specialist, you will be responsible for building and managing digital campaigns, analyzing performance data, and making recommendations for improvement. You will also work closely with the global ad-tech ecosystem to optimize campaign performance and reach relevant audiences.This role requires exceptional analytical skills, as well as the ability to effectively communicate complex data insights to stakeholders. Experience with digital paid media buying, specifically You Tube, retail media, META & Tik Tok, is highly desirable. Additionally, knowledge of the digital ad ecosystems and programmatic media buying (DV360) is a significant advantage.In return for your expertise, we offer a collaborative and dynamic work environment that fosters professional development and promotes from within. Our positive and inclusive culture will bring out the best in you, and you'll join a market leader committed to sustainability and innovation.Key Responsibilities: Execute digital media campaigns across multiple channels Analyze campaign performance and make recommendations for improvement Work closely with the global ad-tech ecosystem to optimize campaign performance Develop and manage campaign budgets and forecasts Collaborate with the local media agency and digital marketing team to develop strategic campaigns Requirements: 3-5 years of experience in digital media buying or related field Exceptional analytical skills and ability to communicate complex data insights Experience with digital paid media buying, specifically You Tube, retail media, META & Tik Tok Knowledge of the digital ad ecosystems and programmatic media buying (DV360)Strong stakeholder management skills and ability to work collaboratively with cross-functional teams We Offer: A competitive salary and benefits package Ongoing professional development and training opportunities A collaborative and dynamic work environment that fosters creativity and innovation The opportunity to work on high-profile campaigns and contribute to business growth