Digital Marketing Operations Manager

Job Title: Digital Marketing Operations Manager This role plays a critical part in enabling both the Marketing and Paid Media teams to achieve their goals by managing the tools, platforms, and resources they use. The ideal candidate will ensure teams have everything they need to run campaigns effectively, from setting up platforms and tracking links to troubleshooting issues and providing training.Key Responsibilities: Configure and manage Google tools, including Analytics, Tag Manager, Ads, and Ad Manager across all event websites.Setup 'key events' for goal conversion tracking in Google Analytics, such as visitor registrations, exhibiting enquiries, form downloads, etc.Set up and manage third-party banner advertising across event websites using Google Ad Manager, generating statistical reports for teams.Configure and manage Business Ad Accounts across social platforms like Meta, Linked In, X, You Tube, Snapchat, and others.Manage paid media setup with external agencies, implementing advertising experiments and sharing full insight into campaign activities and results.Advise internal creative / graphics teams on optimal social and display ad creation, including feedback of what has worked and what hasn't from previous campaigns.Create, maintain, and evolve an advertising measurement framework to evaluate performance, ensuring paid media generates business results.Work alongside in-house development teams to maintain best-in-class integration of ad platforms across the marketing technology stack, including GTM x Ad Platforms (Server-to-Server), CRM x Meta linkage, etc.Manage social media page setup approval processes to prevent duplicate pages and ensure proper integration with Business Ad Accounts.Support Paid Media Specialists with ad account setups and tracking script installations.Set up and connect ad accounts with software used for marketing to track conversions.Enable post boosting access for marketers.Manage paid media setup with external agencies to ensure full insight into campaign activities and results.Verify and manage social profile verifications (e.g., blue tick on X, Instagram).UTM Management & Support: Maintain UTM tools, documentation, and training for marketers to track campaign effectiveness.Ensure UTM tracking is implemented consistently and correctly, flagging risks if conversions lack tracking links.Manage tracking scripts across 3rd party sites/web pages like registration forms and event platforms like Grip.Marketing Tech Setup & Management: Set up and maintain smaller marketing platforms and tools (not including enterprise level software) e.g., website pop-ups, survey tools, social plug-ins, news monitoring tools, etc., to ensure access, ease of use, functionality, and optimal usage by marketing teams.Keep up to date and inform teams on new feature releases that have benefits to the business.Monitor platform usage to ensure teams are leveraging solutions to their full potential, highlighting areas of underutilization.Oversee supplier/tool contracts and renewals.Conduct regular supplier check-ins to identify beneficial updates and share them with teams.Troubleshoot supplier-related issues promptly.Training & Support: Train marketing teams on marketing tech and best practices, such as setting up UTM tracking links, creating pop-ups, etc.Share insights, wins, and learnings with teams to maximize the impact of marketing tools and resources.Host monthly onboarding sessions for new starters.Handle aspects of the new starter/leaver process.Record Keeping & Other Tasks: Maintain platform configuration records, central documents, and login credentials.Support 'new show', cancellation, and other such checklists.Required Skills and Qualifications: A minimum of 5 years' experience managing marketing platforms, tracking tools, and troubleshooting technical issues is required.Highly proficient with certification in Google Analytics, Tag Manager, Ad Manager, and Ads.Experience with social media ad platforms (Meta, Linked In, X, You Tube, Snapchat).Familiarity with website testing tools and practices (e.g., stress testing, responsiveness, security).Knowledge of tracking scripts and UTM management.Basic understanding of HTML, CSS, and website CMS systems.Soft Skills: Demonstrates initiative by anticipating needs and identifying opportunities for enhancement.Shares insights, best practices, and actionable recommendations to drive success.Continuously seeks to streamline processes, systems, and campaigns for increased efficiency and success.Exhibits meticulous attention to detail, ensuring accuracy and consistency across all touchpoints.Effectively conveys complex technical information to non-technical stakeholders in a clear and understandable manner.Collaborates seamlessly within cross-functional teams to achieve common goals.Seniority Level: Mid-Senior level Employment Type: Full-time Job Function: Design Benefits include working with cutting-edge technology, collaborating with talented professionals, and the opportunity to make a significant impact on the organization's success.