Marketing Manager

At Intwo we're looking for a Marketing Manager to join our team.About the job If you live and breathe marketing, we need to talk. We're looking for a flexible and versatile marketer who will Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, who will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.Your role & responsibilities ●●Position Intwo as the preferred brand of the choice for our (B2B) target audiences and Industries. Ideal customer criteria are midsized, international companies, open to use e (Microsoft) technology in one of our 6 industry verticals.● Develop marketing strategies and tactics to boost our reputation and drive sales qualified leads. These leads have a market leading conversion to opportunities and then deal closure, such that we have a great marketing ROI.● Deploy successful marketing campaigns from idea to execution to build strong brand salience within our target industries and audience, leading to sales qualified leads.● Create and manage a calendar of events such as webinars, conferences and thought leadership contributions.● Experiment with various organic and paid acquisition channels like content marketing, pay per click campaigns, event management, and social media.● Produce valuable and engaging content for our website and blog together with our content writer that attracts and converts our target groups.● Measure and report on performance of marketing campaigns, gain insight and assess against goals.● Prepare and monitor the marketing budget and allocate funds wisely.● Ensure that all regional marketing materials are in line with our brand identity.● You work closely with our sales team in MEIA and your global marketing colleagues to win (new) business.● Work closely with Microsoft on developing and executing annual co-op plans and budgets and oversee all co-marketing initiatives and events.● Support employer branding and HR initiatives from a marketing and brand perspective● You understand how to translate industry business problems and business value from our engineering team into technology solution messaging.● You believe in Account Based Marketing. You nurture your lead "personas" through our nurture tools (Hubspot) with relevant high quality neural marketing and engaging customer journeys.● Ultimately, Your key focus is to generate targeted high quality leads (leading to deals closing) supported by strong branding.Some examples of what your day looks like?● Present your data-driven marketing strategy and execution plan to the leadership team to approve your annual marketing budget.● Run a compelling webinar with international colleagues how manufacturing companies are affected by the increased cybercrime.● Sign off a new whitepaper how our application portfolio based on Dynamics 365 allows companies to move to modern, proactive decision-making tools rather than legacy data silos.● Cooperate with HR to promote a piece of employer branding such that we attract top talent.● Organize an industry trade show for CIOs to position us as the reliable cloud infrastructure partner.● Check the result of the latest digital campaigns that tells our story around data and AI.● You report locally to the Managing Director MEIA, and globally to the Global Vice President of Marketing.Required Qualifications: ● 5+ years of B2B marketing experience in an international tech environment.● An independent self-starter and no-nonsense mentality. • Bachelor/master's degree in marketing (or related field).● Energetic and hands-on Skills and Abilities● Demonstrable experience in technology B2B marketing.● Knowledge of business applications (SAP, Oracle, Microsoft, Salesforce etc.) and cloud technology (Azure, AWS) and business benefits is preferable.● Able to think in structures as a senior manager.● You can appeal to C-levels in an inspiring and triggering manner.● You have run successful lead generation campaigns that delivered a steady deal flow.● Understanding of our key vertical industries is an advantage.● Potential and attitude to learn constantly.● Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate. ● Solid knowledge of website analytics and digital tools (e.g., Google Analytics, Hubspot, Google Tag Manager).● Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.● Strategic, analytical, and creative thinking skills.● Excellent communication and presentation skills.● Excellent team-player.● Fluent in English and good copywriting skills.● Combination of strategy and hands-on mentality.● Social media savvy for marketing purposes.Who are we: ●Intwo's mission is to help businesses achieve more with Cloud technology. Intwo stands for movement into a new era: where TWO worlds - the digital (IT) and business (OT) - merge together, driving business transformation through solutions and services on the Microsoft cloud.● Our full-services portfolio consists of: Managed Cloud Infrastructure, Dynamics 365 Business Applications, Modern Workplace, Data, Analytics & AI, and Cybersecurity.● Intwo serves over 1,000 B2B customers in 40 countries, and helps solve their business challenges through technology and industry-oriented consulting.● We are Microsoft Azure Expert MSP and member of the Inner Circle of Business Applications. This positions us well with Microsoft and clients as the top 1% partners for Microsoft globally in the field of Cloud infrastructure and Business Applications.● Our Values: People First – Integrity – Accountability – Teamwork – Diversity What we offer: ● Being part of a cutting-edge technology company in a growth market.● Working with high-profile international customers and professional colleagues. ● Inspiring, flexible and open working culture.● Competitive salary and bonus opportunity.● Excellent secondary benefits.● Possibilities for personal and professional (international) development.● Broad training and education options Apply for the job Do you want to join our team as our new Marketing Manager? Then we'd love to hear about you#J-18808-Ljbffr