Senior Manager, Live Events

Senior Manager, Live Events & Integrated Mktg Senior Manager, Live Events & Integrated Mktg Apply Now

Apply Later Job ID: 10122145 Location: Dubai, United Arab Emirates Business: The Walt Disney Company (EMEA) Date posted: June 18, 2025 Job Summary: Senior Manager, Integrated Marketing & Live Events, MENA About the role & team: Responsible for leading the integrated GTM plans for The Walt Disney Company's franchises (including Disney, Marvel, Star Wars, Princess, Mickey & Friends, etc.) and managing their representation to customers across Disney businesses and MENA markets. Lead franchise marketing campaigns that are cross line-of-business (x LOB) and focused on core franchises and key moments throughout the year to drive brand reach and awareness. As a key member of the MENA marketing team, collaborate across TWDC with all LOBs in a cross-functional capacity to identify and maximize x LOB opportunities, working closely with the Brand and Franchise Marketing EMEA team based in London. Act as the Disney Brand champion, ensuring local approvals and understanding sensitivities related to TWDC brand activities and third-party events. Lead MENA CSR initiatives and the staff Volunt EARS program. Areas of Responsibility: Lead x LOB initiatives and coordinate across teams to support and optimize core Brands and Franchises in MENA markets. Manage EMEA Corporate Brand approval procedures, paying attention to local sensitivities while maintaining brand consistency. Deeply understand Disney brands and content to develop innovative projects and partnerships. Collaborate with Live Events teams across Disney (EMEA, Local, US) & agents/promoters to ensure events in MENA are approved, optimized, and opportunities for x LOB activations are identified and executed. Work with the EMEA regional Brand & Franchise Marketing team to create and lead local marketing campaigns. Manage relationships with local LOBs for Brand and Franchise Marketing, including annual research and calendar synchronization. Allocate and activate annual Brand and Franchise marketing budgets for maximum impact. Align short and long-term brand strategies with regional teams and ensure their reflection in MENA campaigns. Oversee internal and external approval procedures to ensure all activities adhere to TWDC brand guidelines. Lead MENA CSR initiatives, including Volunt EARS, coordinating plans, managing budgets, and working with partners like Make-A-Wish. Experience & Skills: Minimum 10+ years in marketing, managing world-class brands, preferably in media & entertainment. Experience managing internal and external stakeholders in a global, matrixed environment. Strong understanding of MENA culture and sensitivities; Arabic language skills are a plus. Leadership skills with a positive, team-oriented attitude. Ability to work collaboratively in a matrix environment with internal and external clients. Excellent organizational, coordination, and time management skills under deadlines. Creative, strategic, motivated, energetic, and self-confident. Decision-making, initiative-taking, and cross-cultural experience are assets. Passion for brands and their positive impact in local markets. Knowledge of TWDC brands and franchises. Excellent people management and communication skills, including presentation and negotiation abilities. Proficiency in MS Office and high PC literacy. The Walt Disney Company is an Equal Opportunity Employer committed to diversity and inclusion. We provide accommodations for individuals with disabilities upon request. About Disney EMEA: Disney EMEA drives growth and innovation across 59 markets with a team of over 6,000 employees, operating in 29 countries. About The Walt Disney Company: Disney is a leading global entertainment enterprise with segments including Disney Entertainment, ESPN, and Disney Experiences, creating world-class stories and experiences for audiences worldwide. This position is with Disney Middle East FZ-LLC, part of The Walt Disney Company (EMEA). Sign up for job alerts and company updates based on your preferences. #J-18808-Ljbffr