Chief Marketing Architect

Job Title: Brand Director The Role: We are seeking a visionary Brand Director to architect and lead our brand strategy across markets, driving measurable impact at scale.Key Responsibilities include: Designing and leading EMCD's global brand strategy across B2B, B2C, and institutional channels Defining and monitoring core brand and campaign KPIs (Brand Lift, Share of Voice, ROI, CPA, CTR, etc.)Building and managing a high-performing brand marketing team, setting objectives, KPIs, and conducting regular reviews Owning the global brand platform and visual/verbal identity Leading integrated campaigns across PR, digital, influencer, and partnerships Optimizing brand marketing budgets and campaign performance Ensuring brand consistency and overseeing strategic sponsorships and events Requirements: Key Qualifications Include: 7+ years in brand/marketing leadership, ideally in fintech, crypto, or digital agencies A proven track record of high-ROI brand campaigns Strong expertise in creative strategy, PR, SMM, and influencer marketing A data-driven mindset with hands-on experience in campaign performance tools Fluency in both English and Russian is essential; additional languages are a plus