Head of Data Analytics

Provide expertise on key market and category trends including impacts to the business that will guide key strategic decisions Assess brand health and marketing tactics via objective quantitative research analytics & in-market tests (e.g. A / B) to help determine the effectiveness of marketing programs Leverage findings and trends to find opportunities and make recommendations to the business and the marketing leaders Develop global best practices for campaign and brand health KPI measurement across channels and the customer journey Influence its adoption across the organization and ongoing use Democratize our data by building a web-based data catalog and guiding data governance working with other functions to unify disparate information into a single source of truth for our customers.Lead staff in developing and delivering data-driven solutions across the analytical spectrum (descriptive, diagnostic, predictive, and prescriptive)Provide subject matter expertise on all things data and analytics to internal as well as external stakeholders by developing compelling actionable insights through quantitative analysis, innovative thinking, and data storytelling Partner with Planning teams to support end-to-end audience strategy by onboarding the data sources leveraging advanced Machine Learning techniques to build scale and deploy audiences across various platforms / publishers Partner with the Activation team to design and set up A / B tests using best-in-class DOE practices and optimize campaign performance by running descriptive and diagnostic analyses in clean rooms and other analytics platforms Design and present decks that communicate data (campaign performance, test results, and ad-hoc analyses) as a compelling narrative Design tech infrastructure and data pipelines (ETL, data automation, data querying)Partner with client and media partner data science teams to develop new methodologies and utilities Qualifications15 years of experience working in primary market research or data / analytics5 years of experience leading teams Expertise in quantitative market research methods Expertise in data governance and analytics A whole-brained thinker who combines data with deep empathy and strong storytelling Comfort with ambiguity and experience in organizational design Strong people leadership skills Experience working with interdependent cross-functional and global teams Willing and able to travel domestically and internationally as required Strategic thinker who approaches challenges with a possibilities and learning mindset J-18808-Ljbffr #J-18808-Ljbffr