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Digital Marketing Brand Manager
Full time at ERC International Human Resources Consultancies in Dubai, UAE

Digital Marketing Brand Manager Full time at ERC International Human Resources Consultancies in Dubai, UAE

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Job highlights

Posted on May 23, 2021

Job details

Position Responsibilities:

·       Maintain brand strategy, including the setting of style guides and brand guidelines.

·       Planning and execution of all communications and media actions on all channels, including online and social media.

·       Competitor and customer insights analysis, in addition to brand positioning analysis, and consumer insights.

·       Develop MENA annual Digital Marketing strategy for the region, responsible for brand PTO scores.

·       Plan marketing Offline/ Online plans depending on campaign objective – this would include the full journey – briefing, creative, media planning, monitoring and post campaign evaluation.

·       Activation of Platform sponsorship – create IMC

·       Collaborate with e-commerce team to ensure consistent communications/messaging across all pages

·       Understanding of consumer market insights – Utilize insights to develop engaging consumer communication

·       Benchmark global best practices and find insights for the region if applicable

·       Digital knowledge, able to identify trends and provide activities to tackle them

·       Support local offices to develop digital plans and communicate & consult local markets on regional plans.

·       Strong interpersonal skills to be able to manage people at different levels – Divisions, markets, HQ and Partners

·       Set key KPIs and evaluate markets’ performance for regional campaigns, and local campaigns for flagship launches

·       Good understanding of event management to oversee Major events such as product launches or regional events.

·       Manage agency counterparts deliveries and keep project implementation on schedule and within scope & budget

·       Able to produce reporting and content aligned to KPI's and facilitate the reporting and analysis activities 

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