Digital Marketing Brand Manager
at ERC International Human Resources Consultancies in
Digital Marketing Brand Manager Full time at ERC International Human Resources Consultancies in Dubai, UAE
Job highlightsPosted on May 23, 2021
· Maintain brand strategy, including the setting of style guides and brand guidelines.
· Planning and execution of all communications and media actions on all channels, including online and social media.
· Competitor and customer insights analysis, in addition to brand positioning analysis, and consumer insights.
· Develop MENA annual Digital Marketing strategy for the region, responsible for brand PTO scores.
· Plan marketing Offline/ Online plans depending on campaign objective – this would include the full journey – briefing, creative, media planning, monitoring and post campaign evaluation.
· Activation of Platform sponsorship – create IMC
· Collaborate with e-commerce team to ensure consistent communications/messaging across all pages
· Understanding of consumer market insights – Utilize insights to develop engaging consumer communication
· Benchmark global best practices and find insights for the region if applicable
· Digital knowledge, able to identify trends and provide activities to tackle them
· Support local offices to develop digital plans and communicate & consult local markets on regional plans.
· Strong interpersonal skills to be able to manage people at different levels – Divisions, markets, HQ and Partners
· Set key KPIs and evaluate markets’ performance for regional campaigns, and local campaigns for flagship launches
· Good understanding of event management to oversee Major events such as product launches or regional events.
· Manage agency counterparts deliveries and keep project implementation on schedule and within scope & budget
· Able to produce reporting and content aligned to KPI's and facilitate the reporting and analysis activities
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