Home UAE Dubai Category Manager - Menwear | M&S | UAE

Category Manager - Menwear | M&S | UAE
Full time at Al Futtaim Group in Dubai, UAE

Category Manager - Menwear | M&S | UAE Full time at Al Futtaim Group in Dubai, UAE

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Posted on April 27, 2021

Job details


• Formulate Annual Business Plan and BU Strategy

• Constantly search for Business Opportunities to increase Sales and Cash Margin

• Detailed knowledge of BU, Markets operated in and Key Competitors

• Manage BU WSSI



• Plan appropriate Sales and Cash Margin by Department and Range

• Plan appropriate Sales and Cash Margin by Store and Region

• Plan appropriate Space for each Department/ Range in each Store

• Plan appropriate OTB and Options by T Department/ Range

• Cut OTB: Core v Fashion

• Plan appropriate e-Commerce Buy



• Management of Core Template to drive Core Availability

• Size Cut Strategy by Department/ Market

• Appropriate Good/ Better/ Best Offer

• Sufficient Volume on Key OPP’S

• Appropriate Colour Balance

• Authoritative Product Statements on Hero Product



• Detailed Preparation for UK Buying Fairs

• Appropriate and timely challenge to Uk where required

• Clear IBO Strategy

• Confident Product Selection and Range Balancing

• Sign Off every Catalogue and continuous review with Trading

• Opportunity Buys to Support Marketing Strategy

• Spend Control

• Margin Optimization



• Weekly Team Meeting and Actions

• Weekly Store Communication (GM Action News)

• Define and Manage Allocation Blueprint

• Define and Manage Replenishment Strategy by Type of Product/ Market

• Implement Robust Promotional Calendar

• Implement robust Innovations Communication

• Ensure Opening Price Points well executed and Messaged In-Store

• Effective Markdown Management – controlling Shop in Shop Statements but clearing Seasonal Lines



• Conduct Seasonal Comp Shops

• Report on Key Actions to remain Price Competitive

• Report on Key Missed Opportunities

• Conduct Quarterly SWOT with Store Champions

• Engage in Market Visits

• Ability to understand and engage with swiftly changing market conditions

• Enthusiasm for the transition of product to Digital Environment



• Build Good Relationships with Category Manager Colleagues within M&S

• Build strong relationships with M&S Operations Team, VM Team and Marketing Team

• Build solid working relationships with UK



• Engage team with smart Objectives, inclusion in the ‘Bigger Picture’ plus continued Feedback  

• Provide coaching for development and ensure succession within the team working with HRBP on Talent Management

• Role model Al-Futtaim Way Behaviours and M&S Values


This is a Senior Role within M&S MENA.

Menswear accounts for up to 25% of Turnover and is the key Business Unit to drive Consumer Awareness and Loyalty.

M&S MENA currently operates in 7 Markets: KSA, UAE, Kuwait, Qatar, Bahrain, Egypt, and Oman.

Candidate must be able to travel to the above Markets plus to the UK to attend Seasonal Buying Fairs.

Flexible Hours required during Buying Season.

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