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Creative Writer
Full time at Healofy in India

Creative Writer Full time at Healofy in India

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Posted on March 29, 2021

Job details

About Healofy

Healofy is India's Largest Women Social Network which connects millions of women across different stages of life, from getting married, to becoming a mother, and beyond.

The regional-language and community-focused app empowers married Indian women by enabling them to consume relatable information, create content, and showcase their talents and skills. This peer-to-peer platform also enables women to connect and influence each other based on similar language, location, life-stage, as well as interests such as fashion, food, fitness, lifestyle, learning different skill sets, and earning from home. Catering to Indian women across Tier 2, 3 & 4 cities through content in their native language, Healofy offers content on various topics of women's interests in English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam.

Clocking over 5 million app downloads, Healofy has successfully created a strong community of over 650,000 Daily Active Users (DAUs), exhibiting industry-leading engagement and retention numbers. The platform also sees 1.5 million+ monthly website visits.

Healofy has raised $9.5 million in funding from Omidyar Network India, a leading investment firm focused on social impact that has backed several content-led models like Dailyhunt, Pratilipi, Vedantu and 1MG; the BabyTree Group (Chinas Largest Parenting Platform, and an IPO'ed unicorn); BAce Capital - a fund anchored by Alibabas Ant Financial Services Group; and most recently, an undisclosed sum from Hiro Mashita-led Japanese investment firm, M&S Partners.

The Role

What will you do?  

  • The candidate will get exposure to creative writing while telling the story of the product to the target consumers
  • End to End ownership of creative writing for new product launch (Private label). This would include conceptualization, storytelling, catalogue writing, product descriptions etc.
  • Opportunity to write and work for already on-boarded brands and new brands to be onboarded
  • Write creatives for product packaging, flyers, leaflets, banners, push-up notifications etc.
  • Close interaction with the design team concerning the creative presentation of the product story and catalogues

 Skills Required:

  • Prior writing experience in English for products in eCommerce space (women, mother and baby segment would be highly preferred)
  • Ability to creatively write well in short sentences
  • Good with storytelling and understanding consumer psychology
  • Good written communication (grammatically correct)
  • Must be self-motivated, adaptable and fast learner

Additional Information:

  • Full-time job with employee benefits like - Annual leaves, Health Insurance, PF/Gratuity, etc.
  • Location: HSR Layout, Bangalore
  • Work from office and Saturdays working

Ideal Profile

  • You have at least 1 year experience, ideally within Startup Experience, online Copywriting or Marketing Copywriting.
  • You have excellent writing skills in English in order to be able to cover our business requirements in English markets.
  • You are a good multitasker who can work within tight deadlines.
  • You can interpret data to make recommendations for optimising online content marketing.
  • You are well versed with social media platforms and developing SEO optimised content that can be shared virally.
  • You are adept at creating content that will effectively engage audiences.
  • Experience within Consumer would be highly valuable.
  • You are adaptable and thrive in changing environments
  • You pay strong attention to detail and deliver work that is of a high standard
  • You are highly goal driven and work well in fast paced environments

What's on Offer?

  • Work alongside & learn from best in class talent
  • A chance to accelerate your career
  • Opportunity to make a positive impact
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