Sales Manager - FMCG Distribution

The Sales Manager is responsible for leading, planning, and executing sales strategies to maximize revenue and market share in Modern Trade, Traditional Trade, and Whole Sales channels. This role involves managing a sales team, building strong relationships with customers, and driving growth through effective channel management. Sales Strategy and Planning: Develop and implement comprehensive sales strategies for all Modern Trade, Traditional Trade, and Whole Sales channels. Set clear sales targets, objectives, and performance metrics for the team. Analyze market trends, competitor activities, and customer insights to identify growth opportunities. Recruit, train, and manage a high-performing sales team. Set performance expectations, provide coaching, and conduct periodic performance evaluations. Foster a collaborative and results-driven sales culture within the team. Develop and maintain strong relationships with key accounts and channel partners in Modern Trade Traditional Trade and Wholesale Channels. Negotiate trading terms, pricing, and contracts with channel partners ensuring budgeted profitability is maintained and company goals are achieved. Monitor channel performance and make data-driven decisions to optimize sales strategies. Oversee the day-to-day sales operations, including order management, inventory control, and distribution. Collaborate with cross-functional teams, such as logistics and marketing, to ensure seamless operations and product availability. Customer Relationship Management: Build and maintain strong relationships with key customers and partners. Address customer inquiries, concerns, and feedback in a timely and professional manner. Develop strategies to enhance customer loyalty and satisfaction. Sales Analysis and Reporting: Monitor and analyze sales performance and track sales KPI’s by channel and customer. Utilize data insights to assess channel effectiveness and make informed decisions. Evaluate the success of promotions, marketing initiatives, and pricing strategies. Desired Candidate Profile Bachelor's degree in Business, Sales, or a related field (preferred). Proven experience in sales management, particularly in Modern Trade /Traditional Trade & wholesale channels. FMCG is preferable. Strong leadership and team management skills. Excellent communication, negotiation, and interpersonal abilities. Analytical mindset with the ability to use data to drive decision-making. Proficiency in sales management software and CRM systems. Knowledge of retail and trade channel dynamics and trends. Ability to adapt to and thrive in a fast-paced and dynamic sales environment. Employment Type Full Time Company Industry FMCG Foods Beverages Department / Functional Area Business Development Keywords Sales Business Development Performance Metrics Sales Strategy Wholesale Traditional Trading Modern Trade Team Development Senior Management Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com People Looking for Manager Sales & Distribution Jobs also searched #J-18808-Ljbffr