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Content Lead
Full time at Bayt.com in Dubai, UAE

Content Lead Full time at Bayt.com in Dubai, UAE

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Posted on February 16, 2021

Job details

Do you want to make an impact and help transform people’s lives?



At Bayt.com we are committed to empowering people to lead better lives by providing them with the tools and information to build their lifestyle of choice. We are passionate about our services and seek to deliver the best experience for our customers. Not only are we devoted to our work and customers but most meaningfully to each other’s success.



Learn more about Bayt.com careers and how you can become part of our story! 



We are looking for a highly motivated Content Lead to join our marketing team in Dubai.



JOB RESPONSIBILITIES



Leadership 





  • Orchestrate content planning, creation and delivery processes across product and marketing channels in English and Arabic. 


  • Ensure that all content created maintains brand standards and content style guides, as well as the overall expression of the brand’s identity. 


  • Initially, this role is expected to be as an individual contributor, using external resources as needed for specific projects. 




Strategy and Analytics





  • Develop and roll out an integrated and data-driven content marketing strategy encompassing all channels - website, blog, social, video, emailers/ newsletters.


  • Build editorial governance. 


  • Manage metrics aligned with the overall business objectives. 


  • Enable structured content creation by understanding the brand, the audience, SEO requirements and market specific insights for the Middle East. 


  • Actively measure, manage, optimize and communicate the performance of the content.


  • Strong analytical skills across all content touchpoints with an ROI focus. 




Research





  • Research the approach and competitor environment using surveys, keyword research, market studies and analytics insights to create the content strategy and calendar.  




Channels





  • Lead and inspire the development of content along with other production inclusive of videos, infographics, blogs, social media channels, emailers/ newsletters that are personalized or focused to key target audiences. (2-3 content pieces per week that can be customised and used across channels.)


  • Manage all social media channels for content as well as community management.




Collaboration





  • Collaborate with stakeholders in marketing, product, sales, design and tech.




 KPIs





  • Increase organic and direct traffic to the website from an average of 50% in 2020 to 65% in 2021 


  • Increase social traffic to website from 1.35% of total traffic in 2020 to 10% of total traffic in 2021


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