Program Structure:

1st - 2nd week:
Learning and getting familiar with Creative & Multimedia Division/ Digital Advertising. Students are required to do research on Digital Advertising segment which includes Google Ads, FB Ads and other Ad Exchange networks. This involve in photo manipulation, photo editing, copywriting (English, Bahasa or Chinese) and illustration skills.

3rd week:
Once student has understood the audience desire and needs, the student will require to implement the idea into some banner designs.

4th week:
Student requires to learn about how to create ad copy and it must fit with the message objective for the particular design.

5th week:

The 5th week, the student require to propose and create the Digital Advertising Design strategy from scratch with the assistance and advice from Forest Media Buyer.

6th - 11th week:
Once the idea is approved, student require to start on the project by creating a documentation on required materials in the project, , list out all the required graphics, software, audio.
On the job training, student will learn how to create a good digital advertising banner design and ad copy.

12th - onwards:
Final week will be the time for student to re-ensure the given task has completed. Student will need to do presentation of the digital marketing design that they have created throughout the internship period.

Eligibility Requirement:

Candidate must possess or currently pursuing Diploma or Bachelor's Degree in Media, Art/Design/Creative Multimedia or equivalent.