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Category Manager
Full time at Top ERP Training Center Abu dhabi in Dubai, UAE

Category Manager Full time at Top ERP Training Center Abu dhabi in Dubai, UAE

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Posted on October 22, 2020

Job details

Drives sales from the assigned brand/category by developing comprehensive business plans

Studies trends from historical data around brand/category sales and market research to assist in the overall planning process

Manages consumer mapping, and is responsible for brand/category consumer segmentation and differentiation

Ensures optimum utilization of customer research information to guide brand/category management decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store

Collaborates with Retail operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category

Ensures access to market intelligence through various sources on competition pricing and business and analysis of trends which may impact the Business Unit

Monitors and analyses business performance by brand/category sales, sell-out, gross margin and turnover and translates insights into key selling points, or category opportunities

Manages and tracks brand/category sales planning and forecasting processes

Ensures effective ‘in season’ management for the given brand/category of products (stock balancing, markdown management, stock analysis, stock vs sales performance)

Leads and oversees the buying requirements and formulates buying plan and budget for the brand/category and ensures proper monitoring of orders based on the buying plan and follow-ups on merchandise delivery as per the plan

Manages the relationship and liaises with principals/supplies on matters relating to price negotiations, product launches, marketing campaigns, forthcoming offerings and events

Coordinates regular meetings with Area Managers/Store Managers to share insights arising from market dynamics and brand/category performance

Collaborates with the visual merchandising function to provide brand/category guidelines and implementations of the same in all retail outlets 

Collaborates with the retail marketing function, to ensure maximum visibility of their category through retail marketing

Analyses sales related data for products within the brand/category portfolio and provides insights into enhancing potential sales opportunities

Works with the Human Resource department to coordinate training related to products and customer service, to ensure personnel knowledge of key product features and benefits across the stores


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