Home UAE Abu Dhabi Area Development Manager - Fresh Category

Area Development Manager - Fresh Category
Full time at IFFCO in Abu Dhabi, UAE

Area Development Manager - Fresh Category Full time at IFFCO in Abu Dhabi, UAE

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Posted on October 7, 2020
  • Experience in
  • Professional background in
  • Job level Managerial

Job details

Job Summary - Management of the sales and distribution activities of Fresh category in Abu Dhabi & Al Ain for Modern Trade. This includes all related business activities relating to; manpower structure, products, customers.


  • Ensure all sales routes under supervision have up to date route plans.
  • Ensure all customer data integrity is continually updated and correct.
  • Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
  • Ensure that outlets under supervision meet the companies ’Picture of Success’ standards.
  • Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.
  • Conduct daily visits in the market.
  • Review daily the service levels and sales volume and return performance by route with each salesman in the team. This should be measured against the salesman’s agreed route plan.
  • Responsible for the achievement of distribution targets under area of supervision.
  • Responsible to deliver monthly sales volume and wastage targets for supervisory area.
  • Responsible to ensure the correct visibility and display of products in all outlets is as per the company agreed standards.
  • Responsible to ensure that salesmen under area reconcile their stocks and cash deposit on a daily basis.
  • Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
  • Responsible and accountable for ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
  • Responsible for implementing Planograms across outlets and categories.
  • Responsible and accountable for wastage control for all routes and outlets under supervision.
  • Responsible and accountable for the implementation and management of company strategies and plans in the area under supervision.
  • Responsible and accountable for the leadership, training and coaching of personnel under direct supervision.
  • Responsible for Fresh category of Modern Trade for Abu Dhabi & Al Ain.
  • Develop Sales plans and budgets to achieve & exceed annual sales objectives.
  • Responsible to improve distribution of products, must have excellent professional rapport with customers.
  • Responsible for conceptualizing, planning and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
  • Responsible for monitoring & implementing POP at the store level & devising promotional strategies to increase sales.
  • Negotiate and finalize BDA agreements, must have excellent technical expertise of Rebate / Primary / Secondary displays and other components of business.
  • Responsible for updating TMI contract module & TDA process on time for all contractual customers.
  • Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
  • Directly responsible for collection / reconciliation from company approved credit customers
  • Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.
  • Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)
  • Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.


Please mail CV on sfshaikh(at)iffco(dot)com or apply on this job posting.


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