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Sales Manager
Full time at ManpowerGroup Middle East in Dubai, UAE

Sales Manager Full time at ManpowerGroup Middle East in Dubai, UAE

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Posted on September 6, 2020

Job details

Our Client, one of the most recognized and iconic FMCG brands in this region and the world’s leading manufacturer and marketer of high performance alkaline batteries, complemented by a strong portfolio of specialty cells and rechargeable.


Regional Headquarters in Singapore and global Headquarters in Chicago.


Expected contribution:
• Provides Market insights (competitive analysis, in-depth trade understanding, growth opportunities, risk assessments)
• Provides DPSM (Distribution, Pricing, Shelving, Merchandising) insights, learnings and plans in all channels
• Recommends plans and strategies, methods to Distributor/Company which enable profitable growth
• Tracks and strives to predictably deliver agreed quantitative and qualitative targets
• Recommends corrective action to adapt to changing market paradigms and proposes further growth plans


Key Responsibilities:
Sales Forecasting & Analysis:
• Helps provide forecasts into the prescribed forecast models and achieve forecast accuracy as per set targets
• Tracks and analyses forecast in monthly reviews
• Monitors and proposes appropriate action to highlight excess / non-moving inventories. Targets agreed stock levels
• Agrees with Distributors S&OP process timings and reviews
• Meeting and Business Information- Support organizing internal and external meeting presentations


Business & Sales Management:
• Supports achievement of budgeted shipments, distributor IMS, inventory levels
• Monitors and tracks IMS performance and recommends corrective action
• Helps implement Trade visibility and display programs as per agreed Strategy
• Recommends and supports the planning of product launch programs and helps implement.
• Tracks and proposes corrective actions


Trade and Competition Insights:
Keeps abreast of trade developments to enhance Client's  position as the recognized category leader
• Collates and reports competitive activities and information and provide feedback
• Reviews Retail Audit Data and prepare action plans
• Updates Consumption market model (MSE, Segment growth)
• Preferred having E-commerce, Electro experience



Distributor & Third Party Relationships:
Plans and execution:
• Participates in Joint Business Planning with the Distributor. Reviews progress of JBP and agreed KPIs
• Ensures the brand gets the right focus at distributor level (key account, sales force, marketing, supply)
• Leverages distributor scale to maximize channel coverage and optimize SBD implementation
• Works with and supports distributor sales force to ensure agreed objectives are met Review distributor performance monthly



Builds Distributor/3rd party Capability in following areas:
• Client's Business Model, Category expertise, SBD, Channel expertise
• Actively ensures that Distributor’s Sales Teams possess BIC levels of knowledge and skills to achieve planned objectives
• Updates distributor personnel on product knowledge, build capability via trainings, on route coaching and feedback



Processes, Business Planning and Reporting
• Monthly letter to cover Regional fundamentals and market dynamics (incl. competition). Regular Business Updates on business plans, KPIs, P&Ls, promo calendars, activity grids and reports
• Reports all relevant spends such as TPR / SP spends. Tracks implementation of KBD funds to maximize profitable utilization of trade fund within agreed budgets
• Centralizes Display and POSM needs for the region and organize supply of such to the markets within the geography

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