Trade Marketing Executive
at Kawas Consulting in
Trade Marketing Executive Full time at Kawas Consulting in Beirut, Lebanon
Job highlightsPosted on July 27, 2020
Our Client, Brasserie Almaza, is Now Recruiting a Trade Marketing Executive!
As a Trade Marketing Executive, you will drive the company’s Channel Strategy & picture of success in modern and traditional channels and ultimately the activation to deliver on KPIs linked to strategy / PICOS.
Foresight: Informing the “where to play” decision making and strategic “how to win” mid- to long-term choices.
Intelligence: Informing the consumer/Shopper facing near-term “how to win” choices of the business entities.
Operational Excellence: Ensuring that our outlet execution meets both the customer and organizational objectives.
WHAT WILL BE YOUR RESPONSIBILITIES?
Set monitor and manage the Trade Marketing Budgets in line with the agreed channel strategies.
Channel landscape and strategy:
Lead and maintain the channel landscape build process
o Maintain the Trade Census database up to date.
Define channel opportunities through developing insights from the data
o Identify and evaluate business, brand and packaging and where innovations that meets consumer / customer needs.
o Develop and maintain Sales operation policies for specific channel in trade terms, discount policy, commercial asset management and operation standards.
Planning and forecasting:
Partner in OpCo Portfolio Strategy and Business Planning
o Annual Planning.
o Channel Strategy.
Support the Business in High Level Business Forecasting for specific channel.
o Beer and Key Segments (by format and channel).
Develop channel activation plans for the defined portfolio that are implementable for MT & TT channels.
o Identify the most appropriate programmes for implementation by channel.
o Make recommendations for future adjustments to the annual TM program.
Sales/Activation Team Support:
Support & provide Sales tools and guidance to Sales team to ensure Portfolio management and execution excellence.
o Develop clear/simple Sales tools and guidelines for portfolio management and visibility standards.
o Develop clear and simple tools for program sell in.
o Feedback to marketing and trade marketing from customer perspectives.
Deliver Business/channel analytics and reporting.
o External Market and Channel Reporting.
o Outlet KPI Measurement and Reporting (EOE).
o AC Nielsen data analysis.
o Track and analyse PICOS by channel.
Managing the process to measure and drive execution excellence at POP.
Set up of Excellent Outlet Execution Measurement systems ( Picos monitoring through SEM).
WHAT ALMAZA CAN OFFER
• Exposure to an international working environment.
• Flexible working hours.
• Opportunities for functional and behavioral self-development in a dynamic environment.
• Competitive compensation package.
• Autonomy and plenty of room for decision-making.
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