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Trade Marketing Executive
Full time at Kawas Consulting in Beirut, Lebanon

Trade Marketing Executive Full time at Kawas Consulting in Beirut, Lebanon

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Posted on July 27, 2020

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Our Client, Brasserie Almaza, is Now Recruiting a Trade Marketing Executive!


YOUR JOURNEY

As a Trade Marketing Executive, you will drive the company’s Channel Strategy & picture of success in modern and traditional channels and ultimately the activation to deliver on KPIs linked to strategy / PICOS.

 Foresight: Informing the “where to play” decision making and strategic “how to win” mid- to long-term choices.


 Intelligence: Informing the consumer/Shopper facing near-term “how to win” choices of the business entities.


 Operational Excellence: Ensuring that our outlet execution meets both the customer and organizational objectives.


WHAT WILL BE YOUR RESPONSIBILITIES?

Budget Management:


 Set monitor and manage the Trade Marketing Budgets in line with the agreed channel strategies.


Channel landscape and strategy:


 Lead and maintain the channel landscape build process


o Maintain the Trade Census database up to date.


 Define channel opportunities through developing insights from the data


o Identify and evaluate business, brand and packaging and where innovations that meets consumer / customer needs.


o Develop and maintain Sales operation policies for specific channel in trade terms, discount policy, commercial asset management and operation standards.


Planning and forecasting:


 Partner in OpCo Portfolio Strategy and Business Planning


o Annual Planning.


o Channel Strategy.


 Support the Business in High Level Business Forecasting for specific channel.


o Beer and Key Segments (by format and channel).


Channel activation:


 Develop channel activation plans for the defined portfolio that are implementable for MT & TT channels.


o Identify the most appropriate programmes for implementation by channel.


o Make recommendations for future adjustments to the annual TM program.


Sales/Activation Team Support:


 Support & provide Sales tools and guidance to Sales team to ensure Portfolio management and execution excellence.


o Develop clear/simple Sales tools and guidelines for portfolio management and visibility standards.


o Develop clear and simple tools for program sell in.


o Feedback to marketing and trade marketing from customer perspectives.


Business/channel analytics:


 Deliver Business/channel analytics and reporting.


o External Market and Channel Reporting.


o Outlet KPI Measurement and Reporting (EOE).


o AC Nielsen data analysis.


o Track and analyse PICOS by channel.


 Managing the process to measure and drive execution excellence at POP.


Set up of Excellent Outlet Execution Measurement systems ( Picos monitoring through SEM). 



WHAT ALMAZA CAN OFFER


• Exposure to an international working environment.


• Flexible working hours.


• Opportunities for functional and behavioral self-development in a dynamic environment.


• Competitive compensation package.


• Autonomy and plenty of room for decision-making.

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