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Trade Marketing Executive
Full time at Kawas Consulting in Beirut, Lebanon

Trade Marketing Executive Full time at Kawas Consulting in Beirut, Lebanon

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Posted on July 27, 2020

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Our Client, Brasserie Almaza, is Now Recruiting a Trade Marketing Executive!


As a Trade Marketing Executive, you will drive the company’s Channel Strategy & picture of success in modern and traditional channels and ultimately the activation to deliver on KPIs linked to strategy / PICOS.

 Foresight: Informing the “where to play” decision making and strategic “how to win” mid- to long-term choices.

 Intelligence: Informing the consumer/Shopper facing near-term “how to win” choices of the business entities.

 Operational Excellence: Ensuring that our outlet execution meets both the customer and organizational objectives.


Budget Management:

 Set monitor and manage the Trade Marketing Budgets in line with the agreed channel strategies.

Channel landscape and strategy:

 Lead and maintain the channel landscape build process

o Maintain the Trade Census database up to date.

 Define channel opportunities through developing insights from the data

o Identify and evaluate business, brand and packaging and where innovations that meets consumer / customer needs.

o Develop and maintain Sales operation policies for specific channel in trade terms, discount policy, commercial asset management and operation standards.

Planning and forecasting:

 Partner in OpCo Portfolio Strategy and Business Planning

o Annual Planning.

o Channel Strategy.

 Support the Business in High Level Business Forecasting for specific channel.

o Beer and Key Segments (by format and channel).

Channel activation:

 Develop channel activation plans for the defined portfolio that are implementable for MT & TT channels.

o Identify the most appropriate programmes for implementation by channel.

o Make recommendations for future adjustments to the annual TM program.

Sales/Activation Team Support:

 Support & provide Sales tools and guidance to Sales team to ensure Portfolio management and execution excellence.

o Develop clear/simple Sales tools and guidelines for portfolio management and visibility standards.

o Develop clear and simple tools for program sell in.

o Feedback to marketing and trade marketing from customer perspectives.

Business/channel analytics:

 Deliver Business/channel analytics and reporting.

o External Market and Channel Reporting.

o Outlet KPI Measurement and Reporting (EOE).

o AC Nielsen data analysis.

o Track and analyse PICOS by channel.

 Managing the process to measure and drive execution excellence at POP.

Set up of Excellent Outlet Execution Measurement systems ( Picos monitoring through SEM). 


• Exposure to an international working environment.

• Flexible working hours.

• Opportunities for functional and behavioral self-development in a dynamic environment.

• Competitive compensation package.

• Autonomy and plenty of room for decision-making.

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