Home UAE Dubai General Manager - Corporate Communications | Al Futtaim Group - Corporate | Dubai

General Manager - Corporate Communications | Al Futtaim Group - Corporate | Dubai
Full time at Al Futtaim Group in Dubai, UAE

General Manager - Corporate Communications | Al Futtaim Group - Corporate | Dubai Full time at Al Futtaim Group in Dubai, UAE

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Posted on May 17, 2020

Job details

This position will drive a fully integrated communications agenda to build, promote and protect Al-Futtaim reputation across the globe. The role will create, integrate and execute internal and external communications programs to support the business and provide strategic communications counsel in delivering consistency of communication. Tightly linked with Corporate Marketing, this key position will report directly to the GM Marketing.

Key Responsibilities:

Communication Strategy

  • Accountable to establish and direct the formulation of Al-Futtaim Group Communication strategy, guidelines, and policies, in order to promote the Group’s brand, increase awareness, and enhance visibility and reputation, while also supporting the company’s directorates and corporate function’s activities.

  • Accountable for the communications principles for all Group companies and creating sound business relationships to ensure that these are adhered to.

  • As an active member of the Group Marketing team to ensure consistency of marketing campaigns and messages. 

Internal Communication

  • Develop the Group’s internal communications strategy across channels (incl. but not limited to intranet, newsletter, groups forums and events)

  • Ensure Group-wide initiatives and projects are successfully communicated to employees and stakeholders

  • Drive content creation for a variety of internal communications mediums, such as intranet, monthly newsletter

  • Ensure important organization wide communication and announcements to be sent by the senior management

  • Act as a key strategic partner to all Functions (HR, EIT, Finance, Innovation Hub, Digital) to drive their agenda from a communications perspective

  • Support Senior Leaders across the organization with their internal communications projects 

External Communication

  • Develop the corporate’s external relations and PR strategy

  • Actively involved in organizing external events and conferences for the corporate

  • Manage the services provided by the approved PR agency and ensure that the right brief and instruction is provided to them for all Group communications

  • Handle relationships with media and community for enquiries, Group announcements and press releases across print, broadcast and digital media

  • Acting as a consultant to the Business Verticals and review and approve all the external communications to guaranty alignment with Group Messaging and Group Communications Policies

  • Develop and implement a social media policy for the Group and continuously stay ahead of the curve. Share best practices and tools with the organization. Publish regular insights / KPI dashboards for the group

  • Manage social media posts and AFG responses, in coordination with marketing communications, divisions, brands and IT as required

  • Crisis communications management 

  • Media

  • Foster strong working relations with key media stakeholders.

  • Deliver clear and consistent messages via the media to further promote Al-Futtaim’s strategy.

  • Identify and manage social interactions with Al-Futtaim influencer communities by surrounding them with a dynamic flow of new opinion, commentary and expertise.

  • Act as the Spokesperson for the Group being responsible for creating and maintaining a positive public image.

  • Monitor and facilitate press requests. Other role duties include writing press releases and conducting interviews with the media.            

Crisis Management

  • Identify emerging issues and trends that could impact Al-Futtaim’s business objectives and mitigate the impact of negative news on the Group. 

Planning and Evaluation

  • Development of short, medium and long term plans to achieve strategic objectives. 

  • Regular interaction across functional areas with senior management or executives to ensure business objectives are met. Setting and managing relevant SLAs and KPIs pertaining to communication, including core NPS measures    

Speech Writing

  • Draft remarks, speeches and presentations for global leaders for internal and external events. 

  • Write briefings for global leaders in preparation for media events around the world.  

  • Develop, edit and manage the Group Global review project and other global publications.        


  • Lead a lean, skilled and fully engaged team; coach, develop and motivate the team to achieve set objectives and deliver maximum contribution

  • Establish clear objectives, roles and accountabilities of the team.

  • Promote and support your talent within the Marketing function

  • Manage the activities of the staff according to overall marketing strategies and budgets.

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