Summary Description: 

Responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets. Writes words and text for television commercials, radio, Internet content, jingles, websites, press releases, flyers, and direct mail ;

Key Responsibilities:

Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising

Research the technical properties of products

Create and present storyboards of ideas

Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.

Update digital media with timely content

Perform search engine optimization techniques

Oversee campaigns from production to completion

Revise, edit, and proofread content as needed or directed by client

Respond to feedback in a timely manner

Work within tight deadlines

Monitor and change advertising campaigns to change effectiveness

Check copy for spelling and grammar errors.

Work with media planners/buyers and the production department to fully develop the advertising campaign

Research competitors and keep abreast of market trends

Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team

Work with designers, illustrators, printers, photographers and production companies to complete the campaign

Required Skills, Requirements, and Qualifications:

Very Strong PC knowledge, specifically Excel, including Microsoft Office products; Outlook, and Word

Extensive experience in content creation and creative writing

Strong organizational and time management skills are needed to manage multiple tasks/priorities

Experience:

A minimum of one year work experience is desired

Previous experience in in a related position or field is preferred

Human Relations Skills:

Ability to communicate effectively with a variety of audiences verbally and in writing