PRIMARY RESPONSIBILITIES

• Examine a campaign's return on investment.

• Identify new market opportunities.

• Complete concept-testing for new products.

• Perform extensive market research.

• Determine brand perceptions and reputations.

• Evaluate market ;

• Develop groups and solicit customer feedback.

• Analyze marketing metrics to identify cause and effect relationships.

• Identify positive financial outcomes to increase profitability.

• Create databases and capture market data.

• Analyze competitors.

• Assess client's promotional needs.

• Evaluate demographics, prices, distribution channels, and marketing outlets.

• Develop sales strategies in tandem with marketing department.

• Meet with clients to ascertain marketing goals.

• Create questionnaires and surveys.

• Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.

• Generate reports that analyze competition and customers.

• Offer insights about product potentials.

• Be familiar with advanced statistical analysis and research methodologies, along with common computer programs.