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Digital Marketing Specialist
at in UAE - Dubai

Digital Marketing Specialist at in UAE - Dubai

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Job highlights

Posted on November 22, 2016

Job details


 Own digital marketing best practices and standards within the organization, including Reporting,

Measurement and Return on Investment (ROI) for digital campaigns.

 Translate business goals into digital marketing objectives, creating and communicating marketing

targets / briefs.

 Partner with the VP of Marketing to develop specific digital strategies and identify requirements for all

creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and

website development.

 Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search),

online brochures & catalogs and other revenue generating promotional campaigns.

 Collaborate with VP of Marketing to evaluate customer segments and create customer segmentation

groups for focused targeted marketing based on customer profiling.

 Gather and share competitive insights related to marketing strategies by targeted competitors and

recommend marketing strategies to counter or off-set competitor marketing moves based on learned

trends and insights.


 Consolidate metrics and provide ongoing reporting and analytics to senior level management, and

provides guidance for program optimization.

 Continually monitor and suggest improvements for the usability, content and conversion points of the

company website to support the company's growth objectives.

 Analyze current best practices in integrated media campaigns as well as future directions made possible

by emerging technology.

 Benchmark digital activities against those of our peers in the industry; improve digital marketing

strategy and tactics to "get ahead of the curve".

 Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical


 Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our

collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for

our ;

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