Digital Marketing Specialist
at Esymart.com in
UAE - Dubai
Digital Marketing Specialist at Esymart.com in UAE - Dubai
Job highlightsPosted on November 22, 2016
1. STRATEGY & EXECUTION:
Own digital marketing best practices and standards within the organization, including Reporting,
Measurement and Return on Investment (ROI) for digital campaigns.
Translate business goals into digital marketing objectives, creating and communicating marketing
targets / briefs.
Partner with the VP of Marketing to develop specific digital strategies and identify requirements for all
creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and
Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search),
online brochures & catalogs and other revenue generating promotional campaigns.
Collaborate with VP of Marketing to evaluate customer segments and create customer segmentation
groups for focused targeted marketing based on customer profiling.
Gather and share competitive insights related to marketing strategies by targeted competitors and
recommend marketing strategies to counter or off-set competitor marketing moves based on learned
trends and insights.
2. ANALYTICS & REPORTING:
Consolidate metrics and provide ongoing reporting and analytics to senior level management, and
provides guidance for program optimization.
Continually monitor and suggest improvements for the usability, content and conversion points of the
company website to support the company's growth objectives.
Analyze current best practices in integrated media campaigns as well as future directions made possible
by emerging technology.
Benchmark digital activities against those of our peers in the industry; improve digital marketing
strategy and tactics to "get ahead of the curve".
Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical
Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our
collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for