Senior Brand Trainer

At Chalhoub, we express the exceptional! Our Senior Brand Trainer is responsible for imparting knowledge and awareness of the Luxury Homeware & Gifting by using best training practices. Our Trainer will also research and localise materials on the category and brand, and in collaboration with Group L&D, will develop the training material to be delivered.Our Senior Brand Trainer will support the front-liners with on-the-job learning, as well as with monitoring performance and training needs analysis. Key Responsibilities Design and implement comprehensive training programs with a clear calender focusing on client journeys, clienteling techniques, and product expertise. Develop engaging training materials, workshops, and e-learning modules to reinforce luxury service standards and product storytelling. Ensure alignment with the brand s heritage, craftsmanship, and service philosophy. Conduct training needs analysis to assess the needs of the team Research, gather and localise brand material, and work in collaboration with Group L&D in the development of training materials Leverage Group's available digital tools to digitalize training content Deliver the START program Category Training Day and Brand Training Days Participate in Group L&D training events and best practice development Client Journey & Clienteling Excellence Train retail teams on building meaningful, long-term relationships with clients through personalized service. Implement a client journey roadmap to guide teams in creating seamless, high-touch experiences at every stage. Coach teams on proactive client outreach, VIP engagement, and curated shopping experiences to foster loyalty. . Product Expertise & Storytelling Develop deep product training modules covering materials, craftsmanship, history, and exclusive collections. Monitor product training of the Delegation brands Train teams on storytelling techniques to enhance the emotional connection between the client and the product. Collaborate with merchandising teams to ensure sales associates are well-versed in new collections, limited editions, and signature pieces. Equip teams with consultative selling techniques tailored to luxury homeware, emphasizing cross-selling and upselling strategies. Implement on-the-floor training, role-playing exercises, and immersive client simulations. . Leadership Development & Coaching Partner with store managers to develop coaching frameworks that reinforce training and drive a client-first culture. Provide real-time feedback, mentoring, and on-the-job coaching to strengthen client interactions. Support leadership teams in embedding luxury service behaviors and high-performance standards. CRM & Data-Driven Clienteling Train teams on effective CRM usage, ensuring accurate client data capture and personalized follow-ups. Use client insights to tailor training programs that address specific market needs. What you'll need to succeed Experience in training, learning & development, or retail operations within luxury homeware, fashion, or hospitality. Strong expertise in luxury clienteling, product storytelling, and high-end customer experience. Proven experience designing and delivering high-impact training programs. Deep knowledge of luxury service standards, retail excellence, and emotional engagement strategies. Exceptional communication, coaching, and leadership skills. Ability to work in a fast-paced, client-centric environment with meticulous attention to detail. Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at #J-18808-Ljbffr