Communications Manager – Partnerships & Loyalty Programs

Communications Manager – Partnerships & Loyalty Programs Communications Manager – Partnerships & Loyalty Programs Get AI-powered advice on this job and more exclusive features. GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and Mc Cain. About the Role: We are looking for a strategic and creative Communications Manager to lead and build our brand partnerships along with driving the development of a group-wide loyalty program experience from the ground up. This is a high-impact role for someone who thrives at the intersection of strategic partnerships and customer engagement. You’ll work cross-functionally with internal teams and external partners to craft compelling joint campaigns, co-branded narratives, and a seamless loyalty ecosystem that brings our group’s diverse brands together under one customer-centric experience. Key Responsibilities Brand & Group Partnerships Lead communication strategy for partnerships between our brands and third-party partners (e.g., retailers, platforms such as Tabby,Tamara, Esaad, Fazaa, etc..). Develop and execute co-branded campaign messaging, content calendars, and joint activation plans. Act as the communication bridge between internal brand teams and external stakeholders to ensure consistency and value alignment. Craft media briefs, PR stories, social content, and promotional assets to highlight the impact and relevance of each partnership. Loyalty Program Experience Own the end-to-end development of a group loyalty program marketing calendar, from concept, offering and campaign execution. Collaborate with product, CRM, digital, and analytics teams to design a seamless customer experience across brands. Define tone, messaging, and content strategy for all loyalty touchpoints (app, website, email, in-store, etc.). Drive internal and external communications to educate and excite stakeholders about the program’s benefits and rollout. Monitor customer feedback and program performance to refine and optimize engagement What We're Looking For: 4-6 years of experience in communications, brand partnerships, or loyalty marketing. Demonstrated success in managing multi-brand or group-level campaigns or platforms. Excellent project management and stakeholder coordination skills. Experience with loyalty programs, CRM tools, or customer journey design is a big plus. Confident communicator who thrives in a collaborative, fast-paced environment. English & Arabic Speaker Why Join GMG? At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities. If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey. What we offer? An opportunity to become part of diverse teams with international exposure Comprehensive family medical insurance Family residency sponsorship and flight allowances Up to 30% discount in our premium retail sports brand stores Up to 20% discount in our pharmacy chain Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Retail Referrals increase your chances of interviewing at GMG by 2x Get notified about new Loyalty Program Manager jobs in Dubai, United Arab Emirates . Digital Marketing Manager (UAE & KSA, Arabic Speaking) Business Development Manager - Gift Cards

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